In this post will look at the real numbers behind the colossal rise of Facebook and focus on how and when you should market your business on Facebook to develop new customers and increase sales.
You may have already had the chance to read the two great articles we posted on our blog about Facebook for business. Those articles will help give you a better understanding of how you can use Facebook for business, so I encourage you to go back and read them after you read this post. The first article “The Top 10 Social Media Laws of Facebook” was written by Doug Firebaugh while the second article was written by Wayne Kessler titled “How to use Facebook for Your Business: A Complete Guide from A to Z.
Take a look at the info graphic below and will then look at how you can use all this data to more effectively target your audience and get your message across to the 500+ million registered Facebook users.
Putting you business on Facebook will allow you reach a whole new audience
Now that you’ve had the opportunity to better understand how people use Facebook, you have a much greater advantage to focus specific measurable marketing techniques in order to attract more customers. I’m going to outline below some business strategies that you can immediately implement on your Facebook business page . I do however recommend you test various campaigns in order to create your own data, so that you can better understand your target market.
Let’s get started.
Fact: 48% of 18 to 34-year-olds check Facebook right when they wake up. 28% of those use their smart phone.
Strategy: If your target market is within the age range of 18 and 34, then you know they are listening in the morning. You should broadcast messages or set advertising campaigns on your Facebook business page to run between the hours of 7AM and 10AM. It’s also important to insure your website is mobile ready and easily accessible via iPhones, Androids, Blackberrys and other smart phones.
Fact: 30% of the entire user base is over 35 years old.
Strategy: Think about the problems this market faces and address it. People of this age group are concerned with their family, their home, retirement etc.
Fact: 71.2% of all US internet users use Facebook. 70% of all users are outside the US.
Strategy: Just in the United States, there are over 140 million people on Facebook and 360 million globally.
This allows you to grow your business not only locally, but globally across 213 countries and some very huge markets.
Most popular countries using Facebook:
(Reference)
USA – 146 million
Indonesia – 34 million
United Kingdom – 27 million
Turkey – 24 million
Philippines – 21 million
France – 20 million
Mexico – 19 million
India – 18 million
Italy – 17 million
Canada – 16 million
Fact: Drugs is up 1131.9% this year
Strategy: This is an odd stat, I guess if you’re in the food industry you can use Facebook for business to target these people when they get hungry.
Fact: Facebook was the most searched term in 2010, accounting for 2.11% of all US searches
Strategy: People are searching for Facebook and other related keywords; it’s only natural that you use these exact terms in your article and marketing content. If you want to get noticed you have to stand out.
Popular Facebook Keywords: (You can use Google’s Keyword Tool and you’ll learn all about what’s hot and what’s not)
Facebook
Facebook.com
Facebook login
Facebook search
Facebook Blog
Facebook for business
Facebook and business
Facebook home page
Facebook Page for business
Fact: In just 20 minutes online, millions of people are sharing links, events, photos, messages, comments, relationship statuses and more.
Strategy: People use Facebook to stay up to date with current events and communicate with friends and brands.
It’s important to engage your audience in a way that gets them to interact with you. Create contests and incentives for people to invite their friends, make videos, give you feedback, testimonials etc.
Putting all this information together, it is safe to say that there is a big enough market here on Facebook to help you develop a million dollar business. It’s easy to get caught up with all these new copycat websites, so I strongly encourage you to get your business on Facebook first and then expand into other areas.
Will these tips help you develop your marketing strategy and put your business on Facebook?
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