How to Improve Your Business Through Blogging


Today, businesses are learning new ways to enhance their blogs to get better results by attracting more and more customers.

Did You Know?
As per a study, those businesses who have blogs get 55 percent more traffic as compared to the ones without the blogs.

However, businesses who have blogs, which fail to think outside the box. They are simply seen flooding their blogs with dry updates and happenings of their businesses. This is among the most common mistakes, which businesses today are seen committing. Hence, there is a scope for improving and enhancing your blogging efforts, which could help to improve your business. The following are some of the ways, in which you can improve your business through blogging.

1. Setting up proper content theme and right perspective plans

In your blogging efforts, you need to clearly describe your main theme, which your team could easily follow. You should be able to showcase the value, which you as a business owner are trying to cater to your customers. Hence, to begin with, you need a suitable name for your blog, which should be related to your business and its niche area.

Make sure the content you produce over your blog should have relevant information about your products and services, which your business caters. You are supposed to set some specific editorial guidelines, which has to be followed by the bloggers, which could include subjects to be covered in your business blog along with the ways of writing posts.

Related Blog Post: 6 Painless Tips on Starting and Keeping a Small Business Blog

2. Make a good blogging team

When you consider blogging for your business, make sure you have a good blogging team since you would be focusing over your core business and other requirements. Select people who have proper knowledge of your niche area.

The blogging team should be good in writing, you could even think of training them along with clearing up the editorial guidelines for effective blogging efforts. Sometime, the businesses have editors to finalize things about their blogs; however, you could have your own ways of working that suits your requirements and your team.

3. Make your business user friendly

A business blog could be called as a single place, where you get the opportunity to know your customers in a better way. You should have a two way communication with your customers. It must look like a proper talk between the readers and the bloggers rather than appearing to be a formal kind of conversation between you and your customers. 

Guide Your Team!
You need to motivate your team members to express things in their own styles. You need to ensure that your blog should be diversified in nature rather than carrying a monotonous tone.

Blogs are basically a place where you could connect with your clients, hence better avoid adopting the corporate style and then only you could prosper.

4. Always respond to opinions

Once you have given the opportunity to your customers or readers to air their views about different subjects you handle over your blogging platform, it is mandatory for you to respond to their opinion with satisfying answers. Hence, you should form a comment policy, which should be followed by your team. You are supposed to reply to their comments and have proper follow ups. It should convey the feeling of trust among your customers.

5. Establish yourself as an industry expert

Blogs are places where you can help in establishing your business as an expert or authority place in the industry. By effectively blogging, you could build a credibility of your business and thus people would start choosing you against your competitors by keeping the price and quality competent.

If you start posting posts related to your niche areas, products or services or any other update in your industry over your blog, these things would prove out to be a wealth of information for your customers. By regular and quality posts over your blog could help you in establishing you as an expert in your industry.

6. Effectively use social media platforms

Social media is doing great these with exorbitant amount of people over Facebook, Twitter, Google Plus, etc. Hence you could plan to make fan pages over these social networking sites to promote your blog posts and business over these platforms. You can render some expert support to your customers or readers coming over your blog via these platforms. You could think of posting your blog posts or links over your business fan pages, widgets and URLs, etc.

Make it Viral!
In fact, by using these platforms you can create viral effects over your blogs for your business. If you are able to create a good impact over these platforms for your brand, you could see your customers and fans/followers sharing a number of online marketing stuffs to their friends over the social networking platforms as they consider your business having the value.

There is couple of tools including the Bloom tools Blog Manager, which helps you in a great deal to share marketing content over social media by being over your blog.

Final word

If you are serious about your business promotion and marketing, you cannot think of ignoring the blogging platforms. Blogs are helping different business to flourish among their customers in many ways. If you follow the ways discussed above in the article, blogging platforms could help your business go improve.

How will these tips help improve your business blogging?

Join the discussion by leaving a comment below and please spread the word by sharing this post with your friends.

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About the Author: Claudia Somerfield is a blogger by profession. She loves writing, reading and travelling.


  1. Hi there, yes this piece of writing is truly good and I have learned lot of things from it concerning blogging. thanks.

  2. It’s difficult to find knowledgeable people in this particular subject, however, you sound like you know what you’re talking about! Thanks


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