The Importance of Facebook Advertising & Managing Your Online Presence

the importance of facebook advertising

How is Facebook advertising important for your business?

In this technological era, a social media campaign is an absolute necessity for any endeavor. These days, it is not enough to have just a website. In order to elevate or maintain a company’s profile, businesses are expected to have a Facebook page, maintain a Twitter feed, and be rated on consumer review sites like Yelp.

Facebook advertising, Twitter feeds, and managing your reputation on consumer review sites all fall under the umbrella of social media optimization and can demand considerable time, effort, and in many cases professional guidance, in order for them to be effective.

Facebook Advertising

Facebook ad services may look straightforward enough, but the truth is the most important part of your Facebook advertising efforts will not be your paid advertisements. While paid advertising on Facebook can be incredibly effective, it is your company’s page, its amount of activity, and ability to make the most of all facets of Facebook’s features that will determine if your Facebook efforts will make a difference. Any company can and should benefit from a Facebook advertising campaign, but it may require the help of social media professionals in order to make a true difference.

facebook advertising

Twitter Advertising

Likewise, Twitter can also be an excellent marketing tool for people, projects, and companies, but it needs to be done with finesse and expertise. On one hand, you do not want to clutter people’s Twitter feeds with useless or boring tweets. On the other, you want to make sure your audience sees your presence on Twitter regularly with relevant information conveyed in an engaging way in 140 characters or less.

twitter advertising

Deciding what information would be interesting to your followers is the easy part. Events, new developments, and commentary can all be helpfully relayed through Tweets. Conveying that information in an entertaining way in 140 characters or less, however, is the tricky and time-consuming part.


Where many companies drop the ball is on consumer review websites like Yelp, TripAdvisor, and Citysearch. Many people rely on these websites to decide upon everything from a place to eat, a hairdresser, or something to do. Many of these sites allow company’s to respond; others do not. The most important thing is to know what reviewers are saying about your company. If you can respond directly on the site, it is essential to do so, to both positive and negative reviews. It demonstrates how much you value your current customers and can help you acquire new ones.

Respond Wisely
It is particularly important to take great care when responding to negative reviews. While anyone can say virtually anything on the internet, the most popular and reputable sites devote considerable resources in authenticating reviews. Gracefully accepting feedback or presenting your side of the story in a non-defensive way will shape how others view you.

The reason why this is a frequently neglected component of social media marketing is that it demands vigilance, time, and patience. When you are running a business, promoting a cause, or developing your career, all of these may be in short supply.


As you can see, all of these are important ways to increase your visibility and manage your reputation. An effective social media campaign is well worth it and means your company will remain relevant to your new and existing customers. The downside is that they all require a significant amount of resources to be done well. You need marketing savvy, social media expertise, time, and energy to benefit from these various social media platforms. That is why many people are choosing to work with an online advertising firm to manage their social media campaigns.

Social Media Optimization (SMO) professionals not only can develop a compelling web presence on social networking sites, but also they can manage and maintain that presence. Regardless of whether you engage the services of an SMO team, social media efforts are an important investment in your future success. Here are some tips that you can use to do better SMO.

Tips for SMO


To neglect them is a huge disservice to everything you have already created and to fumble your social media campaign can actually damage what you have built. Take the time to familiarize yourself with social media and devote serious thought to how you can make it work for you, with or without the help of social media professionals.

Do you see how Facebook advertising and managing your online presence is important?

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