Victoria’s Secret Replacing Angels With Athletes, Activists and Actors

victoria secrets branding

Victoria’s Secret is going to replace Angels with athletes, activists and actors. The news has been shared via their official Twitter account and press release. The brand had been criticized in the past for not having diversity in their models aka Angels. However, now the intimate clothing retailer is going for rebranding.

Among the first seven women selected to join the “VS Collective” are professional soccer star Megan Rapinoe, actress Priyanka Chopra Jonas and LGBTQ model and activist Valentina Sampaio, the first transgender model to be featured in the Sports Illustrated Swimsuit Issue. More women are set to join.

“White Tiger” actress Priyanka Chopra Jonas is very excited for this new venture.

“I am most excited for new customers and for those who have always been a customer of Victoria’s Secret, to feel represented and like they belong,”

Chopra said in the release.

Victoria’s Secret will change their public image by collaborating with celebrities from diverse professions.

“So often I felt myself on the outside looking in with brands in the beauty and fashion industry and I’m thrilled to be creating a space that sees the true spectrum of ALL women,”

Athletes Rapinoe said in the Wednesday announcement. Similarly all other people working with the brand are excited for this.

More changes are expected to come to Victoria’s Secret as parent company L Brands announced plans for the brand to be a standalone public company in August.



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