How to Give Your Business a Facelift

How to Give Your Business a Facelift

There are times in a company’s lifeline where an overhaul of its look and image is needed. Whether it is to keep up with the times, try a new direction, or re-establish its current purpose, change may be a good thing. Before you decide if your company could use a change for the better, here are a few things to look at.

What to consider before changing the look of your company:

The main function of a business is to make profits. Once you discover that your company is incurring losses, it is high time that you look for strategic plans to improve the organizational and structural set up of your company. There are a number of ways you can do this.

Strategic planning

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Factors to Consider before you engage a company consultant:

Before you decide to change your company’s look consult far and wide. Ask your family and loved ones, those close to you and your employees what might have gone wrong and the remedies to employ. This will greatly assist you decide on the corporation’s way forward.

employees of the company

The most important people in a business are its employees. They play a significant role in ensuring that the profits are sky rocketing. This is their source of income and whatever money they are paid comes from the gains. In case the firm goes bankrupt they together with the owner will be the most affected parties.

Measures to take before giving your business a facelift:

Assemble your workers and hold a meeting. List down the agendas and allow it to be an open discussion. Have a secretary to take down the minutes because you will need to review it afterwards. Let an employee thoroughly discuss an issue they have raised and the possibility of implementing it to improve the company’s sales.

Have a suggestion box within the premises of your business. This will allow clients, employees, interested parties and even concerned individuals to drop their comments and suggestions. Ensure that you discuss this with the management team. Select the suggestions that can improve the company and discuss them in detail. Communicate to your staff members after deciding to employ a particular policy.

Business Website is a Must!
With the advancement of technological features you need to open a website for the company. Hire a web designer who will make it very attractive and appealing. Humans are virtual creatures the more something attracts the more curious they will grow and will view your site and the products that you offer. This will also allow prospective customers and experts to suggest a few things that will improve your business. Take all these into account.

Leave your address and contacts on the site. In case anyone might have questions or recommendations they will contact you. Have a good customer care team. They should be reliable and able to assist all the prospective customers and clientele. Hire persons who have knowledge in the operations of your business, public relations and must have good communication skills. It is advisable that you train them first before you give them this position.

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Planning reviews and targets:

Review the targets, objectives and missions of the company. If they need changing, do so and communicate to the rest of the team. A firm should have both short and long term goals. Ensure that you list this down and look for ways to achieve this within a stipulated period of time. You need to be very creative in coming up with strategies that will not only improve the company’s outlook but also its profits.

Have excellent marketing strategies. If you have no knowledge in advertising and marketing, a marketer will come in handy. They have been skilled and trained for this purpose. They should be very smart persons who will come up with brilliant ideas on how to increase the sales of the company. Their suggestions need to be original and affordable.

marketing strategy
Coyrights: Vital Concept Ltd

Calculate the amount of money you have and are willing to spend in order to restructure the firm. Draw a budget. This is a mandatory requirement. It will assist you limit your spending power. Use the money where absolutely necessary. You cannot afford to lose more money especially when you are undergoing financial strains.


With the changing market and financial trends it is advisable that you hire a financial advisor. They are the best suited persons to recommend the way forward for your company. Arrange your priorities right. Think of renovating the whole company.

If possible you might even consider changing the design methods for the company’s logo and come up with appealing ones. Incorporate the attractive features and colors. You need to make very wise decisions when making such changes to your business.

Do you need to give your business a facelift? Now you know how to do it, get started!

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About the Author: Avery Petersen, a small business entrepreneur, has been using for all his business needs.


  1. One of the most obvious signs that your business needs a facelift is how you’re doing financially, mainly revenues. Take a look at financial ratios, such as gross margin and profit margin, to determine whether or not revenue is decreasing. Remember, a decline in revenue doesn’t happen overnight. Paying close attention to it is a clear indicator on how your business is doing financially.


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