Disney is set to acquire Comcast’s 33% stake in Hulu for approximately $8.6 billion, solidifying Disney’s control over the streaming service. Disney has been overseeing Hulu since 2019, making this move a continuation of their streaming ambitions.
The acquisition reflects Disney’s strategic approach, aligning Hulu with their own services. Recently, Disney has taken measures to address challenges faced by streaming services, including increased prices and efforts to combat password sharing. CEO Bob Iger emphasized the importance of the advertising-supported tier in driving subscriptions.