Following the big revamp of Google Shopping last fall, Google today is updating the shopping experience on Google Search, on mobile. Now, when you do a web search for clothing, shoes and accessories, you won’t just get a set of links to different products and stores. Instead, Google will present a new section where it features the most popular products from stores around the web, which you can filter and browse.
This change will help in particular when you’re trying to find all the stores that carry one particular item — something that hasn’t been easy to do in the past.
The company also recently updated the Google Shopping homepage to become a personalized destination based on your habits and purchases, with additions like a price tracker and new ways to shop from both local and online retailers. But many online searchers’ first stop when looking for clothing and accessories isn’t the Google Shopping destination — it’s a simple Google Search. That’s where the new features come in.
Google says the updated experience will begin rolling out starting today and through this week, on mobile devices only.