4 Insights Into the Future of Advertising

The future of advertising is going to be an exciting thing to see. As more and more avenues open up, advertisers and marketers will have an extraordinary reach to what seems to be heading towards “everyone”. Thanks to social media, smartphones and anything else that might be considered “online”, we as marketers will be heading into a virtual candy shop. Here are four insights into the future of advertising.

1. Online Ad Revenue Growth

Online ad revenue is nothing new. It’s been around as early as the internet’s beginnings. But it’s still growing immensely. We will see online ad revenue grow by 21 percent this year in TV segment, amounting to nearly 1.4 billion dollars in value. Not to mention the unforeseen potential that exists in different forms of social media, online content like YouTube and the boom of the App market.

2. Smartphones, Pads and all things App

The amazing growth of smartphones and the App market has put a tangible value on every individual using them. What this means is that everyone is literally within reach. Not only does it provide a direct connection to the consumer but it also provides a direct message that can be tailored to a specific segment that uses the specific App. With the introduction of Pads (Pads for iPads and all similar products), not only will the App market grow but there will be greater growth allowing for more direct advertising and segmentation. It’ll give advertisers more control over the dollars they spend.

3. Multi-Platformed Advertising

With the number of media platforms growing, advertising and marketing of products will have to be more strategic and precise. Wanting to overload all platforms will be a mistake and take away from the true consumers of the product. But that is not to say that multi-platform advertising won’t be necessary. Recall rates grow considerably, by as much as 18 percent, when ads are placed both on TV and online versus simply on TV. Equally, online video outperforms TV ads in brand, general and message recall along with likeability. The right combination of TV and online media could prove to be extremely valuable.



4. The Millennials

The Millennials are taking charge in the . Under 25’s are watching as much as 83 percent of some TV online as opposed everyone else at 64 percent. Multi-platform use accounts for a comparable 54 and 51 percent respectively. But intriguingly, under 25’s lead the way by watching most or all of TV online at 29 percent versus everyone else at 13 percent. Currently, only a few minutes of ad’s fall within a 1 hour of online TV content. This will undoubtedly increase, as the combination of higher ad tolerance and large potential for ad space still exists on the net.

The online segment still exhibits significant potential for advertising. Though, it shouldn’t be mistaken that since online video ads outperform TV ads that TV is not an important way of reaching the consumer. The best results seem to be coming from a multi-platform combination.  So it would be wise when trying to reach your audience not to waste valuable advertising dollars on a media spaces they don’t use. It’s not a matter of using everything, its a matter of using the right thing.

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Email Newsletter Open Rates

Think you know the best day and time to send your email newsletter? Ever wonder if your fellow email marketers are all sending at the same time you do?Convinced your open rate is too low (or amazingly high)?

Some recent statistics pulled from all AWeber users may help you answer these questions:

What Kind of Open Rates Are People Getting?

If you’re sending HTML emails, you probably use your open rate to help gauge your success.

Even though it’s not a perfect measure of whether people are actually opening and reading your emails, it’s useful as a relative measure:

  • If it goes up over a short period of time, more people are probably reading
  • If it falls over a short period of time, it’s almost certain fewer people are reading.

Plus, all other things being equal, it can give you some motivation (if your open rates are lower than other senders’) or satisfaction (if your rates are higher).

So, here goes…

Average Open Rate Last Month: 13.6%

When Is/Was The Best Day To Send?
You’ll often hear (at least, I often hear) that Tuesday is the optimal day to send,because on Monday people are catching up from the weekend, and that on Tuesday morning you’ll have their undivided attention before they jump into their work for the upcoming week.

Do the numbers back up that theory? Let’s see.

The breakdown of open rates by day of the week:

Monday 13.67%
Tuesday 13.21%
Wednesday 14.07%
Thursday 14.52%
Friday 13.25%
Saturday 12.09%
Sunday 13.26%

Last month, Tuesday was actually the second-worst day to send, at least if you’remeasuring by open rates.

(While we’re breaking assumptions, I should point out this, too: the hour of the day that got the best open rate was not 8-9AM, or 9-10AM, but in fact 2-3PM Eastern Time – email newsletters sent during that hour last month enjoyed a 19.1% open rate.)

Does This Mean I Should Switch My Campaigns To Thursdays?

In a word: No.

Don’t break with your readers’ expectations just to try to follow the latest day of the week stats. You might actually reduce your open rate by doing so. In both March and February, Thursday newsletters got the 3rd-worst opens vs. the rest of the week.

I hesitated a little to publish these stats, because I’m concerned that people might flock to sending their newsletters at the day or time that happened to get the best results lately.

Please, don’t drastically change your sending times/days just because you see that the average last month, or any month, happened to be higher on a different day or time.

Yes, you might eventually be able to shift your sending schedule, or split test some broadcasts, but if you up and move everything, you may throw off subscribers who are used to hearing from you at the usual time.

“It’s So Busy, Nobody Goes There Anymore”

To get at the other reason for not shifting your sending based on these stats, let’s paraphrase Yogi Berra (see above).

If everyone switches their sending schedule to send on say, Thursday, then recipients will start getting a ton of email that day, and start paying less attention to each individual email.

One possible reason for Thursday’s success last month may be that it wasn’t as popular as say, Tuesday or Wednesday for sending email:

Percentage of Newsletters Sent by Day

Monday 16.0%
Tuesday 17.7%
Wednesday 16.9%
Thursday 16.6%
Friday 15.2%
Saturday 8.8%
Sunday 8.8%

Those higher-volume days mean more emails in readers’ inboxes, which might contribute to reduced open rates. Following that reasoning, some people may look at the low weekend volume (more email newsletters were sent on Tuesdays than on Saturdays and Sundays combined) and see an opportunity to get their audiences’ undivided attention.

My main point in showing these is to point out that our assumptions about what works are often quite wrong, and that you ultimately have to test for yourself to see what best suits your audience.

Some Inspiration… And Some Help

Are you getting better open rates than this?

If so, GREAT! Give yourself a pat on the back…

…but don’t get complacent. Open rates aren’t the be-all, end-all of email metrics.They don’t guarantee that people are reading your emails, only that they have images turned on and that they probably saw your email for at least a moment.

Plus, there’s always room for improvement, right?

Some ideas that can help you raise your open rates:

  • Ask people to add you to their address books. Some email programs will display images from senders who are in the recipient’s contact list.
  • If you are putting pictures in your emails, use the ALT text for those images to pique readers’ interest in what the picture is, so that they enable images. Or, just directly ask readers to turn on images!
  • Add a picture of yourself to your emails, near/next to your signature. People like seeing your smiling face, and if they see it in one of your emails, they may be more likely to turn on images to see it again later.

Creating Customer Loyalty using Exceptional Customer Service

Customer loyalty can easily be created using some very simple techniques. Many of us are creatures of habit – and I mean that in a nice way – and one of the lessons I learned with my business is that a little goes a long way.

Here’s a little known fact in the business world, offline and online; 80% of your business will come from 20% of your customers. You learn early on, you can’t be everything for everyone and you will not please everyone, but you better make sure you are pleasing that 20% of your loyal customers.

If done correctly, that 20% of your customer base will continue to come back and purchase your products and services over and over. They have had a great experience with your business and look to you as a credible and trusted source.

Keeping Your Customers Coming Back
How to keep them coming back for more? This is done by creating exceptional customer service. I do not mean an automated thank you email sent to them after an order was placed; I’m talking about a full-on premium customer service campaign.

Here are just a few things I have done with my customers that have worked well for me:

  • If you are selling physical products, place a written thank you note with the order.
  • Do a follow-up email once the order has been received to see if they were pleased with their product or service.
  • Offer special discounts to your repeat customers not available to the general public.
  • Send out birthday and holiday cards
  • Offer a complimentary product or service
  • Create amazing rapport by answering customer emails and phone calls immediately

The list can be as elaborate as you want it to be.

Some Questions to Ask Yourself When Creating Your Exceptional Customer Service Plan.

  • What has it taken to impress YOU in relation to great customer service?
  • What has been your experience in the past with businesses you’ve purchased from?
  • What has made one business stand out in the crowd from others in the same industry?
  • What are your opinions about great customer service?

Answer these questions and then create your plan. You don’t need to be a five star business to give five star service.

Now turn around and implement these techniques with your business.

The 10 Laws of Online Recruiting

The recruiting process on the internet is not unlike the process offline. You still must prospect, contact, present, follow up, get the decision, and train and duplicate.among other things.

So what are the 10 Laws?

1- The Law of Gain/Loss … You must stress in every communication what the prospect has to GAIN from your offer, or what they will LOSE if they don’t act today.

2- The Law of Curiosity … Your goal in Internet recruiting is to initially create a sense of curiosity and build from there. There is no need to have a ton of information in your initial message.

3- The Law of Personalization … If you are going to be a SERIOUS recruiter on the net, you must get personal. You must include in your emails and special mailings, if at all possible, the name of the individual you are mailing to.  Why? There is a 10 times greater chance of them opening it up if you have their name on it then if not.

4- The Law of Automation … The successful internet recruiter will have automated their recruiting process for the most part, and increase their exposures ten fold. If you are not taking advantage of some of the automation software out on the net to increase your productivity, you are wasting time. You must use auto responders to follow up with your folks.

5- The Law of Impact … Your recruiting efforts must not just Inform, but Impact. What is impact on the net? It is where you create an “I can relate to that” mindset, an “I never thought of that ” mindset, or an “I can’t let this happen to me” focus that just “hits them” when they read your message. The Most Powerful way to impact folks is with a probing question that draws them to your message and disturbs them. It’s called Recruiting Magne-TechsT.

6- The Law of Trust … You must develop a trust with your prospects over time. Trust MUST be there for your prospect to move forward in the process. How do you create trust? With additional exposures, and also asking questions about the person and his/her family once they respond to your initial communication.

7- The Law of Follow Up … In Network Marketing, online and offline, The Fortune is in the Follow Up. If you are going to be successful on the net, you must follow up with your interested prospects. Would you discover a gold mine and not finish the digging? It is the same concept. The more you follow up, the more your check will go up! How do you follow up? With auto responders, a system that can be duplicated, additional information, and a call to action each communication.

8- The Law of Visibility … The More Visible you are on the net, in the search engines, ezines, emailings, classifieds, chat rooms, forums, and other exposure vehicles, the Less you will have to worry about a weak paycheck. You MUST be visible on the internet. Your company probably will do what they need to do to get exposure, but so must you. If you build it, they WON’T come. Unless they know about you keep your name out there and keep your message visible.

9- The Law of Multiple Steps … You must use a Multi-Step process to recruit on the internet. The average person who responds to your offer will have something in common with all of the other folks who respond. The folks on the net you want to recruit are notoriousfor being “click happy” and impatient. How do you get past that? Short bursts of information. If you create a ‘trail’ that folks can follow and cyber walk down, and give them a step-by-step process to follow, you will have a much higher chance of recruiting someone.

10- The Law of All … You must do it all on the internet to recruit – classifieds, ezine ads, search engines, forums, newsgroup, (be careful with these as they are a different recruiting process), bulletin boards, email, website, plus more. Why? You never know who is looking, and never know who would be more focused on search engines than ezine ads.  ALL stands for Accessing Limitless Leads – and if you do it ALL, you will end up
with it all!

Facebook Groups VS Facebook Pages – Which is Best?

Which is better: a Facebook Page or a Facebook Group? This is a question I get asked regularly and my short answer is you need BOTH a Group and at least one Page. Each serves different purposes:

Facebook Group:


Special interests, causes, masterminds, study groups, beta testers, book reader groups (e.g. long before you publish your book, you could build up a tribe of people interested in your subject, give them sample chapters, get feedback on the content and cover, request testimonials, etc).


1. You can message ALL group members – up to 5000 members – and your message lands right in their inbox.

2. All group activities go out into the feeds: wall posts, posted items,
discussion threads, photos uploaded, and videos uploaded. This provides tremendous viral visibility, as I call it.

3. Groups tend to be more informal and based around interests, so you can create better “stickiness” (members keep coming back) especially with regular email messages

4. Anyone can start a Facebook group around any topic.

5. You can take advantage of any of the three different types of Groups for different purposes: Open, Closed, and Secret.

6. Groups are great ways to segment Facebook members and find your target demographic to expand your network.


1. Once you reach the 5000 emailing threshold, you’ll no longer be able to message everyone in your group.

2. There’s minimal customization in groups and you can’t add apps.

3. If you no longer want your group to be live, it can be tricky to delete.

Facebook Pages:


1. SEO (Search Engine Optimization). Your Facebook PAGE is specifically to represent your business and gets indexed by Google.

2. Facebook currently has an Alexa ranking of 5: meaning it is the 5th most trafficked site in the world.

3. Pages can only be created to represent a real public figure, artist, brand or organization, and may only be created by an official representative of that entity.

1. Your page gets indexed so more people can find you outside of Facebook.

2. You can have multiple pages – great news for that SEO.

3. As and when you reach the 5000 friend limit on your personal Profile, you have your fan Page to stay connected with more people.

4. You can have unlimited fans.

5. You can message all fans… though see Cons below.

6. You can add rich media and most all apps.

7. I recommend placing an opt-in box above the fold using an app like ProfileHTML.

8. You can work on your Page behind the scenes building out content, then publish it.


1. Little activity goes into the profile news feeds. The most visibility is when (a) new people become a fan and (b) fans upload a photo or video to your fan page.

2. When you send messages to all fans, it goes out as an “Update” which is in a separate section of Facebook, not the main email Inbox. This means fewer people may see your messages.

For both Groups and Pages, you do have to manually track any and all activity. There is no app or feature in Facebook that will notify you when someone has commented on your Group or Page wall, posted a link/photo/video, added to the discussion board etc.

Also, for both Groups and Pages, once you create the title, it’s the only field that cannot be changed.

So, be sure to create BOTH your Group(s) and Page(s) for maximum visibility on Facebook!

Visit Mari’s blog for her free report at http://MariSmith.com/

Six Ways to Invest Your Time Optimally

Summer is upon us with its many options of how, with whom and where to spend our time. In order to make the best use of your most precious resource, understand that there are two entirely different kinds of time. The first is opportunity time, during which you achieve your business goals. The second is replenishment time, during which you rebuild your strength through exercise, recreation, relaxation and sleep.

Here are six powerful methods I’ve used to optimally invest my time and build an effective organization. They’ve worked for me and they’ll work for you.

1. Avoid Flameout

Flameouts happen to the people who never get the hang of switching from opportunity time to replenishment time. Unless you learn how, you’ll run like a jet engine—until you run out of fuel. Then the flame goes out, your power shuts off…, and you drop like a stone. Otherwise highly productive people by the tens
of thousands suffer flameout, often losing weeks, months or even years of productivity as a result. Some flameout so thoroughly that they never manage to get their engines going again.

The most dangerous thing about flameout is that it sneaks up on you. Don’t try to fly high when your tanks are low. Touch down and refuel your spirits; spend a few days away in a completely different environment from your business world.

When you’re in the midst of opportunity time, get tough about it. It’s amazing how much of our working life gets eaten up by trivial interruptions unless we’re determined not to let that happen.

2. Get Rid of Busy Work

This is the usually pointless stuff that people too often enjoy doing because it’s easy—and because doing it makes a marvelous excuse for not tackling the harder things they should be doing. If you’re a winner, you always have time for the tough
end of your job that produces the results—it’s the easy stuff that you don’t find time for. You find someone else to do the easy work.

3. Always Jump on the Most Important Thing First

What is the most important thing you should do right now? It’s easy to figure out the answer: the most important thing is usually the item you least want to do. So jump on it. Get it out of the way. Then go on to the next thing you don’t want to do, and get rid of that item by completing it, too.

Start doing this every morning, keep on doing it and you’ll soon discover that you’re not worrying so much any more. You’re enjoying your work, you’re feeling good about yourself and you’re seeing results. If you want success, start tackling the most important things about your job and getting them out of the way first every morning.

4. Touch It Once

This isn’t a new idea. In some form or other, it’s an important part of every good system for digging out from under paperwork or desktop overload. If you start taking final action on every piece of paper and every email that comes across your desk or desktop, you’ll be amazed at how quickly the mountain of paper and messages choking your inbox will melt away.

Getting things done doesn’t mean taking a whack at one thing after another and leaving them all undone. One thing completed is an accomplishment; ten things glanced at is a nothing. Some people spend day after day rotating through the email messages and papers on their desk from top to bottom and back. If anything, the heap of unfinished business just gets larger and larger as new stuff comes in. Finally, the day comes when it all gets
deleted or thrown out, important things along with the trash—and we start building up another new pile.

What does that heap of indecisions say to anyone coming near?
“Beware—somebody is working hard at doing nothing here.”

The way out is to say, “This challenge is going to get settled now. I’m returning the call right now. I’m finalizing everything I can. I’m getting my desk clean so I can handle even more opportunities.”

5. If You Don’t Need It Now, Throw It Away

While this advice can be controversial, one of the most efficient people I’ve ever known lives by it. One day I was in his office and had a chance to observe his working methods closely. My friend keeps his desk clear at all times so that he can concentrate on just one item at a time and he actually does throw away a lot of things that he doesn’t need now. But his definition of what he “needs now” includes keeping up an extensive and well-organized file of catalogs and other material that he can refer to quickly. Since he knows where he’s going, he knows what he needs to keep. It all starts with a clearly defined set of goals and that he has.

6. Repeat This Affirmation

Use this self-instruction to get and keep yourself on track with getting the most out of your time:

“I’m tough about my opportunity time. Nobody fritters it away. And I don’t fritter my own opportunity time away doing busy work or engaging in unnecessary activities. But I’m loose about my replenishment time. I really kick back and relax when needed to avoid flameout.”

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