Here are some of the things that you need to keep in mind when hosting a good webinar.
When your invited to a webinar and actually see a presentation for the first time, you’ll realize that they are very easy to organize. Especially if you find out that they are powered by a commercial software program. However, it is a bit more complicated and you will not be able to produce an interesting webinar if you work on it by yourself. For instance, there should be an individual that is focused on presenting the webinar so someone else can focus on the hosting concerns. If you are willing to help host a webinar, your main goal is to focus on providing the best environment for your audience and the people that are in charge of the presentation.
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Hosting a Webinar Requires Proper Preparation
It is recommended to start planning the webinar a few weeks before the date of your actual presentation so you can notify the ones that you want to participate well in advance. If your website has a mailing list, you can send an email to all of the people that subscribed so they can already set some time aside or mark it in their calendars.
When composing the email, be descriptive by highlighting any software or hardware requirements. Usually, participants are required to have a headset along with the latest browser that has the Adobe Flash Player plugin.
You should also encourage questions by asking the participants to reply to the email or check out a link to your site’s social networking page so they can comment and ask questions there. It also helps if you can state if the event will be recorded just in case some people cannot attend the online event.
Start Your Webinar off Strong
Remember unlike ordinary seminars, it is a lot easier for people to just leave the discussion if they find that the webinar is not interesting enough. All they need to do is close the window and never turn back. To prevent these possibilities, make sure that you start off strong so you have the necessary momentum to keep your audience hooked. Show your audience that they will be getting a lot of value just for paying attention to your webinar.
You can do this by choosing the right webinar software and hosting service. Reliable services should allow you to test the webinar hosting solutions for free so you can see if they are stable enough. But a simple test isn’t enough because the performance can degrade during a live presentation if you have lots of visitors. Therefore, you should organize a testing group and see how things go. Once you have properly configured the webinar solution in the most stable way, you should be able to start your webinar on time which is also important in giving the best experience to viewers.
Audience Interaction is Essential
Generally, it is the responsibility of the presenter to keep the audience engaged throughout the presentation. But it makes hosting a webinar even stronger if you provide the presenter with some backup. Some viewers might have some questions in mind but they might not be sure on how to ask them.
Enlightening them by reminding the participants on how they can interact with the presenter and offer any additional options if the solution features them such as the ability to ask anonymously. You can also give the presenter some breathing room if you organize the questions that you get beforehand. It is better to present these questions to the presenter when the presenter reaches the topic that is most relevant to the question.
When closing the webinar, do not forget to thank your audience as well as the people that presented and organized the whole event. If you decided to record this webinar (which is highly recommended), be sure to remind them again when this recording will be posted and how it will be announced. You can also add any important announcements such as the schedule of the next webinar.
Following Up After The Webinar Event
By this point, the presenter should have nothing else to do until the next webinar takes place. But you can do one last push to tie up those loose ends of the webinar by sending a copy of the webinar recording to all of the people who have tuned in. This should also serve as your opportunity to request these people to post any comments or suggestions to make the webinar even better.
A nice idea would be to sign up for a survey service so you can make your own survey that will focus on improving the webinar experience.
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