How to use Linkedin to build a Powerful Personal Brand

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Linkedin ProfileLinkedin has very much become the foundation of our personal brand nowadays.

Our potential clients, employers, partners and so on first check our Linkedin profile to verify our education, experience, interests, recommendation and common connections. Though Facebook has many competitors to contend with, Linkedin enjoys almost a monopoly in professional networking segment with insignificant regional competitors (like Apna Circle in India).

In fact Linkedin has created an entire industry around itself. Several specialists have emerged like Linkdein profile writers, Linkedin trainers, How to use Linkedin books and the list goes on. So whether you are an entrepreneur or an employee, if you are not on Linkedin, you would be considered outdated by your peers.

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About the Author: Dr Amit Nagpal is a Personal Branding Consultant and specializes in Personal Branding with a holistic touch. He is based in New Delhi, India. His philosophy is, “Take charge of your life and your brand.” To learn more about him and visit his blog click here Dr Amit Nagpal

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Comments

  1. Hans Schoff says:

    Great article with great tips on LinkedIn.u00a0 It definitely is an important network to be a part of, I need to get my profile updated!u00a0 You brought up many important factors and ideas I hadn’t considered previously, but I can see the significance of it all.u00a0 Didn’t they just float an IPO for linkedIn recently as well?u00a0 Sounds lke LinkedIn is definitely going places…

  2. Hans Schoff says:

    Great article with great tips on LinkedIn.u00a0 It definitely is an important network to be a part of, I need to get my profile updated!u00a0 You brought up many important factors and ideas I hadn’t considered previously, but I can see the significance of it all.u00a0 Didn’t they just float an IPO for linkedIn recently as well?u00a0 Sounds lke LinkedIn is definitely going places…

  3. Thanks John for posting the article. The world has shrinked and we are Linked (in)

  4. This is an excellent article, very succinct. I took a course about LinkedIn some time back it was excellent;- detailing the most optimized way of filing out the profiles for maximum effectiveness. It seems that LinkedIn requires keywords strategically placing through ones profile for maximum effect in much the same way that an effect website does too. Since taking this course my profile is visible on the the first page of the LinkedIn search results when people search for Local Marketing, it has been incredible in terms of the new business this visibility has brought us. These days we do the same for our clients it’s fantastic to be able to bring people to the top of a LinkedIn search!  

    LinkedIn is a very powerful business tool.

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