YouTube reveals ad revenue of $15B while YouTube Premium & Music surpass 20M subscribers


For the first time ever on Monday, Google shared how much money YouTube brings in.

YouTube generated $4.72 billion in fourth-quarter ad revenue, according to Google’s Q4 earnings report released on Monday afternoon, and it’s annual ad sales increased nearly 36% year-over-year to $15.15 billion.

The company’s live YouTube TV service fared relatively well, too, with about 2 million subscribers by the end of 2019. That makes it smaller than Hulu With Live TV’s estimated 2.7 million from November and Sling TV’s 2.69 million. However, that’s still a healthy number for a service that was comparatively late to the party.

Alphabet chief Sundar Pichai also revealed during the company’s latest earnings call that YouTube Premium and Music have a combined 20 million subscribers as of the fourth quarter of 2019. That’s a far cry from Spotify’s 113 million paying users (as of September 2019) and Apple Music’s 60 million (as of June 2019), but still makes YouTube one of the bigger music providers.

The fourth quarter coincided with Google CEO Sundar Pichai taking over as the boss of Alphabet in December. The company’s stock price, heading into Monday afternoon, had been on a bit of a run in the last three months, with Alphabet recently joining Amazon, Apple and Microsoft as the only companies to cross the $1 trillion valuation threshold.



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