Ebook publishing can you make you famous, want to know how?
An electronic or ebook isn’t a new concept. What is new is the availability of affordable portable devices to read books in digital format such as Kindle and Nook. While not likely to eliminate hardbacks and paperbacks anytime soon, ebooks do present a unique opportunity to aspiring authors looking to get published. Retailers from Barnes & Noble to Amazon have embraced the concept, mainly due to the emergence of a growing number of readers looking for more convenient ways to read or for a better way to hide their copy of “Fifty Shades of Grey.”
Know Your Audience
Just like any marketing effort, you need to have a good idea of your target audience. Sites like Lulu and Amazon can assist you with the details, but it helps to know something about the person you want to read your book. Sure, it’s easy to say that you want “everybody” to read your book, but realistically, this isn’t likely to happen and this broad view won’t help much with your marketing. Start by putting your book into a category such as business or home improvement or fiction. Most ebook publishers will require you to do this anyway or will do it for you. Once you determine your audience, decisions about layout, cover art as well as marketing will come more easily; clearly, you wouldn’t add hearts and flowers to the cover of a book about technology or promote a book about business on a cooking site.
Edit and Proofread Your Manuscript
Regardless of how much technology evolves, you’ll always need to start with a manuscript. Make sure it’s checked for spelling and grammar errors before submitting it, preferably by a professional proofreader. Sites including www.elance.com and www.odesk.com can provide referrals to proofreaders as well as to experienced authors to do everything from polishing your content to penning it from page one. If you’re self-publishing — which means you’re paying for a book to be electronically published — you don’t have to worry about it being rejected for content or style, but it makes sense to make sure everything is structured and spelled correctly, and frankly, even Hemmingway worked with a book editor. As any reader will tell you, run-on sentences, grammar and spelling mistakes, and even punctuation errors can easily break concentration, lead to frustration and cast doubt on the author’s veracity.
Before you submit anything to anyone, make certain that you have all the publishing rights to your content. Review all contracts and agreements carefully, even if you only hired a proofreader. If you provide any photos or artwork for your book, you must also own the rights to these or you open yourself up to legal action.
The list of e-publishers is growing almost as fast as the list of ebooks now available. They include www.smashbooks.com, www.amazon.com and www.barnesandnoble.com. While they all offer many professional level services to help you publish your eBook, they differ slightly in their fees and arrangements to sell your e-book. Review these differences carefully before adding your electronic signature to a contract.
Regardless of which service you use to get your ebook published, you’ll need to create an account. With Amazon, for example, you get an account with Kindle Direct Publishing that includes a special section where you can add titles and keep track of your e-books. Some services allow you to add cover art. If you don’t know how to do this, some publishers will do it for you for an additional fee. Basic requirements for publishing an e-book include:
- Computer with an internet connection.
- An iPad or other internet-connected device will work, too.
- Manuscript formatted in MS Word, HTML, ePub, PDF, plain text, or mobi.
- Images for cover art in j-peg or tiff format.
On the plus side, the growing popularity of ebooks means there is a demand for content. In the negative camp, you’re not the only one who knows this. You are competing with established authors and publishers quickly converting traditional books into ebooks to cash in on the trend. Fortunately, there are some things you can do to market your e-book and get a share of this growing literary pie.
Amazon has several resources you can use, though not all are free. Another option is to use social media and even promote yourself via your blog. You’re basically doing the work a publisher would normally do for you if you went the old school route to get your book published. It may take some time and effort before you see results, but anything worth accomplishing generally does.
Are you ready to jump into eBook publishing?
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