What Does Your Target Market Want That Only You Can Help Them With?

If your business is to thrive… and your website to do its job… you must know what your target market wants. But you can’t stop there. You must also know how you can help them in a way that no other can.You must know your target market’s greatest fears and most cherished desires. And you must know what sets your solution apart from the solutions offered by others.

Of course, this doesn’t mean you have to offer something that is totally different. Think of fast-food burger joints McDonald’s, Burger King and Jack in the Box. They all offer hamburgers, so why would you choose to go to one over the other? Location is not always the answer. Maybe you prefer the fries one offers over the other. Maybe it’s the special sauce they slather on the burger. Maybe it’s the personality of the mascot. These (and other things) are what make each burger joint unique and different. (more…)

Article Marketing Promotion For the Online Business

Article marketing is uniquely suited to promoting an online business.

Article Marketing Online Business

Traditional article marketing involves writing short articles and posting them to online article directories with a small resource box pointing back to your website at the end. So, if someone is already online looking for products or services like yours, chances are they will to find your article and therefore, find your business.

Now here’s the trick to making this work.

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