LinkedIn Marketing | LearnAboutUs.com

How to use Linkedin to build a Powerful Personal Brand

Linkedin has very much become the foundation of our personal brand nowadays.

Our potential clients, employers, partners and so on first check our Linkedin profile to verify our education, experience, interests, recommendation and common connections. Though Facebook has many competitors to contend with, Linkedin enjoys almost a monopoly in professional networking segment with insignificant regional competitors (like Apna Circle in India).

In fact Linkedin has created an entire industry around itself. Several specialists have emerged like Linkdein profile writers, Linkedin trainers, How to use Linkedin books and the list goes on. So whether you are an entrepreneur or an employee, if you are not on Linkedin, you would be considered outdated by your peers.

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How to Use Facebook, Linkedin and Twitter to Market Your Business

So you run your own business and you’ve successfully got your website up and running. You’ve tweaked the content for SEO and you’ve started working on back links to improve your site ranking. What else can you do to improve your online presence? The next step you need to take is to explore that brave new world of social networking and use Facebook, Linkedin and Twitter to market your business and find new clients. In this article we’ll look at a couple of ways to get the best out of these tools.

Facebook:
In the last few years businesses have woken up to the advantages of using Facebook to interact with their customers and contributing to an online community to increase brand awareness, without overtly broadcasting promotional advertising. The first step obviously is to create a Facebook Fan Page in order to connect with communities, clients and potential customers. To do this the page needs to be socially active and offer enough to recruit new fans. This can be done by constantly creating fresh content, posting updates and promotions as well as new photos and by hosting events online. Add links to your business blog on your Facebook page, accept all friends requests and reach out yourself to everyone you know from friends, family, acquaintances and people you meet at business events.