Where have YOU been?
Unless you have lived in a cave the last 4 years, you have probably heard of this. It is a rocking hot social networking site that seems to be almost everywhere today. It is on the news. It is on the radio. It is on the minds of millions of folks a day.
It is called “Facebook” and over 175 million people are active on this site. What’s great is that you can market your business on Facebook.
Ok, I know that you may be asking,” A LAW about Facebook?” Yes, 10 of them for marketing and business success in what you do. I am a marketer and have been for 20 years. I built a training and consulting business that does business in over 20 countries, because of social media and the Internet. And there are marketing laws that all marketers and business professionals must follow if they are going to have Success in the marketplace online.
It is the same for Facebook.
Lets cover them briefly:
1) The Law of Visibility on Facebook.
You MUST be visible on Facebook if you are going to get your message out. or have your business on Facebook. You must spend time on Facebook and get to know people. You must put yourself together a “Facebook blueprint” and work it. How many hours a week are you going to be seen on FB? How many times are you going to befriend someone this week? How many times are you going to upload photos this week? Or eventually market your business on Facebook? All of these things put you in the ‘Visibility Zone” on Facebook, and on the radar as far as people on Facebook. Be SEEN and be THERE on a daily basis.
2) The Law of the Powerful Facebook Profile.
Why would people want to get to know you? One of the first things they check out is your Facebook profile. What does it say – but better yet – what does it DO? Does it make people curious and want to get to know you? Does it make them think? Does it make them smile? Does it make them see that you have Value for their life and can help change it? Can your profile effectively refer contacts to your business on Facebook?
Powerful Facebook profiles are NOT based on what is said in your profile – but what it DOES.
Does it direct them to DO something? Does it tell them you are person they MUST know? Or someone that has a nice picture and a nice profile – with no magnetism? Put yourself OUT THERE and tell the world WHY they need you as a friend, and get them to take action towards YOU. Your profile is the link to your business on Facebook.
3) The Law of the Facebook WALL.
You MUST use your Wall to market or message. Many folks regard their Wall as a communication utility like email. It is not that. You already have a Facebook email. The Wall is for you to BUILD – BRICK BY BRICK – MESSAGE BY MESSAGE- NOTE BY NOTE – VIDEO BY VIDEO – your business on Facebook. Every time something happens with you – it goes on your Wall. Don’t stare at the wall – CLIMB THE SUCKER and make your message the PEAK of the page – and keep yourself out there with the Wall. Answer the messages on your Wall. Thank people for sharing with you their visit or message. This will show up on THEIR wall. This will set you apart from most on Facebook. The Wall is simply a BILLBOARD of what you and your friends are doing, as well as your business on Facebook. Use it often and wisely.
4) The Law of Your Facebook Network.
You are part of a local Facebook network and you have access to that network to befriend them. I live in Birmingham, Michigan, and the network I am a part of is the Detroit network. There are 640,926 people in my network that I could potentially MEET LIVE in a local place and get to know them and connect with them. You have local folks as well. Where do you find your network?
Click on “settings” and then click on “network.” You will find it there. This is a GOLD MINE of people in your local area to CONNECT and Construct new trust bridges that may lead to successful business on Facebook down the road.
5) The Law of the Facebook Notifications.
This is an overlooked and rarely talked about utility. Notifications are part of your “Facebook email system.” Go to “email” at the top of your Facebook profile page, and then click on “notifications.” This is list of who are thinking about you, talking about you, including you in tags, and generally is pointing to you. This is a GOLD MINE of people that have PROVEN they are behind you and willing to make you a part of their Facebook experience, even support your business on Facebook. Pay attention to the Facebook notifications. Thank them for their thoughts of you on their Wall and let them know you appreciate it. Include them as well on your tags and other activity or business on Facebook. The notifications are GOLD and is a prospecting Vault of Leads for your business on Facebook. And make sure you stay CONNECTED to them.
6) The Law of Facebook Link Love.
The Link application on Facebook is a HOT commodity. It allows you to post a link that you like and then send it out on the news feed that is on your home page. It picks up the image that you want on the link page, and allows it to be a LIVE link. Send out other people’s LINK and give them some LOVE. Do NOT just send out the links of your business on Facebook. Let others do that. Find interesting links of others and send them out.
WHY? EXPOSURE for you. You will be given credit for the link. People LOVE link love. If you send out a LOT of other people’s links on Facebook, they will start sending out YOUR links. Been there done that.
7) The Law of Facebook Groups.
Join groups. Join a LOT of Groups. Start your OWN groups. The join MORE groups. Why? Here are a few reasons: EXPOSURE. CONNECTION to other Group members. AUTHORITY. Start your own and be a Leader. INCREASE YOUR REACH. Groups extend your reach into Facebook. MULTIPLIED PROSPECTS. There are more people in a group than on a profile page.
Duh. Build a list in your own group and then you can become an admin and email messages to them. Make them messages of VALUE and interest, and at the time , something that will let them know of your business on Facebook.
8) The Law of Facebook Events.
Attend events. Attend more Events. And then attend many MORE events. Why? It allows you to leave a message on the events page wall, and create exposure. I attend at least 2 Facebook events every week to learn and to network. Events can be found on the new Facebook page in the upper right under “Upcoming” – these are the events that are upcoming. There is one unique twist: You have birthdays under the “upcoming” tag- and you can send presents to folks. THIS will get their attention as it shows up on their wall and the news feed as well. Attend as many events as you can. make them worth your while- learn and grow from them. BUT always leave a RSVP message about attending or not – with an encouraging message. This will show your professionalism, and caring.
Event UP! This will do you well on Facebook. Put the term “events” in the search box, and it will find every event that is going on in your network of friends. It is a GOLD MINE of new possibilities of business. Become a master of events! Soon it is your business on Facebook that will have events.
9) The Law of Facebook Multimedia – Videos and Photos.
People LOVE photos and videos. They are the most looked at and watched pages on Facebook. Make some videos about your business on Facebook and upload them. Upload some photographs. Not only will the be seen on your wall and the Facebook news feed, but also will allow you to “tag” others on these. This means that you can pick out people you have befriended and let them know you are thinking of them. And when you tag someone – it shows up on THEIR wall. Now isn’t THAT cool? It is called EXPOSURE!
10) The Law of the Facebook NEWS FEED.
This is the big kahuna of Exposure on Facebook. This gets you out to ALL of your friends and creates a massive exposure vehicle that can keep your brand in front and recognized. You also will be many times on the “featured” part of the new news feed on the right. This gives you HUGE exposure. Whatever you do, like change your status, upload a video, write and publish a note, or just comment on another person’s message on the Facebook news feed – it SHOWS UP in the news Feed. Be seen – and be seen often if you are trying to put your business on Facebook.
Yes, you need to establish relationships, and build community. But if you are going to MARKET your business on Facebook then you need to at least get a guideline of what and how to do it. The 10 Social Media Laws of Facebook hopefully gave you some idea in your social media marketing.