ROI is a hot button issue these days. In this tight economy you can’t just be doing things, you have to measure them.
Are you converting leads? Are you increasing following? Is your engagement going up?
These are the questions you must be asking yourself if you are to run a successful social marketing campaign.
Here are 5 Tools to ensure you’re getting the maximum ROI from your social media efforts, and they won’t break the bank!
A strong social media dashboard is the first element in any social campaign. The dashboard you use to bring all your efforts together. I co-founded MarketMeSuite in 2009, and it has grown into an absolute juggernaut of a marketing and social management tool. It takes the best elements of your favorite management platforms, mixes in geo-targeting and pro-active marketing, and gives you one giant place to share, schedule, auto-post RSS, and post in real time to Facebook at the same time as posting to Twitter and Linkedin. And we are about to launch our new version in early 2012.
Imagine you’re a chiropractor. With MarketMeSuite you can actually geo-target a campaign just to 25 miles from your office. This type of geo-targeted posting is a tremendous time saver. As nice as it is to chat with someone with back pain in Norway, you need to fill your office in New York. MarketMeSuite enables you to convert social leads.