14 Instagram Hacks For Building A Strong Instagram Profile For A Massive Following

Do you want to be on Instagram?

Are you looking for Instagram Hacks that can grow your following?

There are plenty of reasons to have a presence on Instagram and one among them is that it is the best place to connect and engage with individuals without writing a massive blog post. Currently, there are millions of people on Instagram, and it has become one of the fastest growing social media platforms.

Instagram is welcoming and warm and is one of the best places to connect and communicate with your audience.

Who does well on Instagram?

It is the perfect place for photographers, celebrities, visual storytellers, innovative brands, individuals with unique and consistent styles, and the list goes on. You have various strategies at your disposal to do well with these Instagram hacks. Also, there is room for everyone to narrate their unique stories.

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8 Super Powerful Social Media Marketing Tips for Business

Want a powerful business? Implement these super social media marketing tips!

Social Media Marketing Tips

Marketing and Advertisement are the two major key factors which ensure success of any business concern, big or small. Where large businesses have enough floating capital to invest with, small businesses with their limited resources, do not have much options. Like a sign of relief, and an oasis in a desert, the launch and introduction of the social media networking chain has imparted enough opportunities to these business units, with limited scale of operation, to increase their revenue earning capacity, and thereby incur profits and success in their line of dealings. Let us see how-

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How to Grow Your Business through Relationship Marketing

Relationship MarketingGrowing your business through relationship marketing is not only simple it can save you money. To keep your current customers it costs about 10% of the cost that it would cost you to acquire new ones. Relationship marketing is smart because when you create the like, know and trust factor you create customers who want to stick around. It gives you the competitive advantage over your competition.

The relationship is not only enhanced but its life period is increased by using relationship marketing. The customer realizes the value of relationship and they are drawn closer. Relationship marketing not only focuses on attracting customers to your products and services but also how to retain customers.

Want to know how to use relationship marketing in your business? Here are 3 easy strategies you can use to grow your business through relationship marketing.

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Increase your Website Traffic for Free with Social Network Sites

Social Network Sites

Marketing and advertising can be expensive if you are just starting your business, and you might think they are necessary to help you get traffic to your website. There is an alternative way to increase your website traffic and this one is free: use social network sites! I am not only talking about Facebook and Twitter here! There are a lot of different social network sites out there and they can help you increase traffic to your website.

Facebook and Twitter

I’m hoping you already have a Facebook fan page for your business and know how to use it well! If not, you will find all you need in Wayne Kessler’s article: How to Use Facebook for Business: A Complete Guide for A to Z.

If you don’t have a Twitter account yet, you should set up one right away. Twitter is great to develop your network and to attract people to your webpage but you should follow some simple rules!

First of all, if your Twitter account is for business, don’t get TOO personal… don’t share what you ate last night with your followers, they don’t really care. Second of all, always answer to @Mentions. If someone is taking the time to talk to you directly, that’s the least you should do! Finally, like I said, Twitter is great to attract people on your webpage but don’t spam your followers with links! If the only things you tweet are links to your own webpage, you might lose your followers… You should read Aaron Zitzer’s article 7 Essential Marketing Rules for Twitter if you want to learn more about Twitter.

Social bookmarking on Social Network Sites

Now that you have accounts on the most popular social network sites, you should think about some other sites that are good for your business: like social bookmarking websites. Social bookmarking websites are not for networking like Facebook and Twitter. They are mostly used to generate new traffic and to build back links to your website, which help for your site’s ranking on search engine. There are several bookmarking websites but you should concentrate on the popular ones: Digg.com, Delicious.com and Stumbleupon.com.

Once you have created your account on those sites, you are ready to share links that are leading to your website. The social bookmarking pages are more efficient if you have a blog (or if you update/change your website content often) because in that case, you can share every new post and use more specific keywords for each of them, depending on their topic.

If you post a new article every 2 or 3 days on your website, social bookmarking will work great for you!

Digg.com and Delicious.com

Digg and Delicious are very similar. They work the same way: you enter the URL you want to bookmark and this URL will be displayed on a main page where all the new bookmarks are. Then other users can vote for your link if they like it.If they do, your link will become popular on the site. Even if people don’t really vote for your link, some of them will click on it for sure. Just make sure you tagged the right keywords!


Stumbleupon is a little bit different. You still share a link and people are voting for it but when you click on Stumble Your Interest, you see actual websites. So when you submit your URL, you are sure your website will be displayed on some people’s computer screen! If you have a great design and killer content, you’ll easily win some new followers! Stumbleupon is also quite fun and addictive!

Don’t forget that building a strong traffic to your website can take some time. However, if you follow those tips, you will start notice a difference within a month… or 2 weeks if you post everyday!

Which is your favorite of all the Social Network Sites?

Join the discussion by leaving a comment below and please spread the word by sharing this post with your friends.


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Image Credit – Social Network Sites

7 Effective Tips to the Perfect Facebook Ad

facebook adsIt seemed as if it was just yesterday where Google seemed to be the biggest PPC player on the market.  Today, that isn’t the case with social media growing like a weed in your garden!  Whether you’ve been advertising on Facebook for a year or so now or maybe you want to test it out for the first time, I wanted to give you some pointers that I have used to create the perfect Facebook ad.

#1 Know your audience – With the power of Facebook, you can narrow down your audience to the tee.  If you want a 47 year old grandmother from Ohio only, you can get this.  This is why it is so important to only show the ads to people that would be interested in your service.

#2 Split test your ads – When you’re prepared to write up some Facebook ads, like any other PPC platform, I would recommend that you create at least 5-10 ads. You’re going to want to rotate the pictures, the wording and more.  By split testing, you will find something that works for you.

#3 Cheat – This sounds silly, but look at the ads that are showing up in your Facebook feed right now.  What do you like about them?  What don’t you like about them?  There’s a good chance that these people are running these Facebook ads for a reason.  While I don’t encourage you to click on the ads, I would just recommend you keep an eye on what shows up.  A great place to see a load of ads is by following this link: http://www.facebook.com/ads/adboard/

#4 The picture is worth a 1,000 words – You’ve heard of this old saying before, right?  The picture is everything when it comes down to a Facebook ad.  Believe it or not, but I read something in the past that said that a close up of a person’s face works the best.  While it may not work for you, it’s worth a shot in one of your ads!

#5 Timing is everything – Even though you can target your audience, you may find that your Facebook ads convert better at a certain time of the day.  What you’re going to want to do is make sure that you keep a close eye on when these conversions are occurring. You may be surprised that a lot of them happen during a certain point of the day.

#6 Offer an incentive – Why the heck should I click your ad?  I see thousands of advertisements during the day, and I barely want to click on any them.  You’re going to want to give the person a reason to click your Facebook ad.  Whether it’s a free coupon, a free item, or maybe a free membership, you’re going to want to something to get them to take action.

#7 Test with CPM – I have found that testing with CPM is the best because you’re going to pay per 1,000 impressions rather than clicks.  This way, if you get a 1,000 clicks or nothing at all, you’re going to pay the same price.  This is a great way to start off so that you don’t have to worry about your budget.

Tracking your Facebook ads are key, so make sure you have some sort of analytics package installed so that you know where your traffic is coming from, at what time, and if they are converting.  The more you know, the better your campaign can become.  Good luck!

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The 10 Social Media Laws of Facebook

laws of facebookWhere have YOU been?

Unless you have lived in a cave the last 4 years, you have probably heard of this. It is a rocking hot social networking site that seems to be almost everywhere today. It is on the news. It is on the radio. It is on the minds of millions of folks a day.

It is called “Facebook” and over 175 million people are active on this site. What’s great is that you can market your business on Facebook.

Ok, I know that you may be asking,” A LAW about Facebook?” Yes, 10 of them for marketing and business success in what you do. I am a marketer and have been for 20 years. I built a training and consulting business that does business in over 20 countries, because of social media and the Internet. And there are marketing laws that all marketers and business professionals must follow if they are going to have Success in the marketplace online.

It is the same for Facebook.

Lets cover them briefly:

1) The Law of Visibility on Facebook.

You MUST be visible on Facebook if you are going to get your message out. or have your business on Facebook. You must spend time on Facebook and get to know people. You must put yourself together a “Facebook blueprint” and work it. How many hours a week are you going to be seen on FB? How many times are you going to befriend someone this week? How many times are you going to upload photos this week? Or eventually market your business on Facebook? All of these things put you in the ‘Visibility Zone” on Facebook, and on the radar as far as people on Facebook. Be SEEN and be THERE on a daily basis.

2) The Law of the Powerful Facebook Profile.

Why would people want to get to know you? One of the first things they check out is your Facebook profile. What does it say – but better yet – what does it DO? Does it make people curious and want to get to know you? Does it make them think? Does it make them smile? Does it make them see that you have Value for their life and can help change it? Can your profile effectively refer contacts to your business on Facebook?

Powerful Facebook profiles are NOT based on what is said in your profile – but what it DOES.

Does it direct them to DO something? Does it tell them you are person they MUST know? Or someone that has a nice picture and a nice profile – with no magnetism?  Put yourself OUT THERE and tell the world WHY they need you as a friend, and get them to take action towards YOU. Your profile is the link to your business on Facebook.

3) The Law of the Facebook WALL.

You MUST use your Wall to market or message. Many folks regard their Wall as a communication utility like email. It is not that. You already have a Facebook email. The Wall is for you to BUILD – BRICK BY BRICK – MESSAGE BY MESSAGE- NOTE BY NOTE – VIDEO BY VIDEO – your business on Facebook. Every time something happens with you – it goes on your Wall. Don’t stare at the wall – CLIMB THE SUCKER and make your message the PEAK of the page – and keep yourself out there with the Wall. Answer the messages on your Wall. Thank people for sharing with you their visit or message. This will show up on THEIR wall. This will set you apart from most on Facebook. The Wall is simply a BILLBOARD of what you and your friends are doing, as well as your business on Facebook. Use it often and wisely.

4) The Law of Your Facebook Network.

You are part of a local Facebook network and you have access to that network to befriend them. I live in Birmingham, Michigan, and the network I am a part of is the Detroit network. There are 640,926 people in my network that I could potentially MEET LIVE in a local place and get to know them and connect with them. You have local folks as well. Where do you find your network?

Click on “settings” and then click on “network.” You will find it there. This is a GOLD MINE of people in your local area to CONNECT and Construct new trust bridges that may lead to successful business on Facebook down the road.

5) The Law of the Facebook Notifications.

This is an overlooked and rarely talked about utility. Notifications are part of your “Facebook email system.” Go to “email” at the top of your Facebook profile page, and then click on “notifications.” This is list of who are thinking about you, talking about you, including you in tags, and generally is pointing to you. This is a GOLD MINE of people that have PROVEN they are behind you and willing to make you a part of their Facebook experience, even support your business on Facebook. Pay attention to the Facebook notifications. Thank them for their thoughts of you on their Wall and let them know you appreciate it. Include them as well on your tags and other activity or business on Facebook. The notifications are GOLD and is a prospecting Vault of Leads for your business on Facebook. And make sure you stay CONNECTED to them.

6) The Law of Facebook Link Love.

The Link application on Facebook is a HOT commodity. It allows you to post a link that you like and then send it out on the news feed that is on your home page. It picks up the image that you want on the link page, and allows it to be a LIVE link. Send out other people’s LINK and give them some LOVE. Do NOT just send out the links of your business on Facebook. Let others do that. Find interesting links of others and send them out.

WHY? EXPOSURE for you. You will be given credit for the link. People LOVE link love. If you send out a LOT of other people’s links on Facebook, they will start sending out YOUR links. Been there done that.

7) The Law of Facebook Groups.

Join groups. Join a LOT of Groups. Start your OWN groups. The join MORE groups. Why? Here are a few reasons: EXPOSURE. CONNECTION to other Group members. AUTHORITY. Start your own and be a Leader. INCREASE YOUR REACH. Groups extend your reach into Facebook. MULTIPLIED PROSPECTS. There are more people in a group than on a profile page.

Duh. Build a list in your own group and then you can become an admin and email messages to them. Make them messages of VALUE and interest, and at the time , something that will let them know of your business on Facebook.

8) The Law of Facebook Events.

Attend events. Attend more Events. And then attend many MORE events. Why? It allows you to leave a message on the events page wall, and create exposure. I attend at least 2 Facebook events every week to learn and to network. Events can be found on the new Facebook page in the upper right under “Upcoming” – these are the events that are upcoming. There is one unique twist: You have birthdays under the “upcoming” tag- and you can send presents to folks. THIS will get their attention as it shows up on their wall and the news feed as well. Attend as many events as you can. make them worth your while- learn and grow from them. BUT always leave a RSVP message about attending or not – with an encouraging message. This will show your professionalism, and caring.

Event UP! This will do you well on Facebook. Put the term “events” in the search box, and it will find every event that is going on in your network of friends. It is a GOLD MINE of new possibilities of business. Become a master of events! Soon it is your business on Facebook that will have events.

9) The Law of Facebook Multimedia – Videos and Photos.

People LOVE photos and videos. They are the most looked at and watched pages on Facebook. Make some videos about your business on Facebook and upload them. Upload some photographs. Not only will the be seen on your wall and the Facebook news feed, but also will allow you to “tag” others on these. This means that you can pick out people you have befriended and let them know you are thinking of them. And when you tag someone – it shows up on THEIR wall. Now isn’t THAT cool? It is called EXPOSURE!

10) The Law of the Facebook NEWS FEED.

This is the big kahuna of Exposure on Facebook. This gets you out to ALL of your friends and creates a massive exposure vehicle that can keep your brand in front and recognized. You also will be many times on the “featured” part of the new news feed on the right. This gives you HUGE exposure. Whatever you do, like change your status, upload a video, write and publish a note, or just comment on another person’s message on the Facebook news feed – it SHOWS UP in the news Feed. Be seen – and be seen often if you are trying to put your business on Facebook.

Yes, you need to establish relationships, and build community. But if you are going to MARKET your business on Facebook then you need to at least get a guideline of what and how to do it. The 10 Social Media Laws of Facebook hopefully gave you some idea in your social media marketing.

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