Businesses within the retail industry are, particularly in these desperate times, always searching for a competitive edge over their rivals. Whether this be pricing, new products or the latest sales campaign, no stone is left unturned. Another such area is the use of psychological tricks to get us to put more of our money into their tills. Some are as old as retail itself, others are more recent. We ought, as consumers, to be aware of these tricks by now, but often this is not the case.
So, here is a list of classic retail psychology tricks:
The long and winding aisles
It’s annoying when you pop into the supermarket just for a loaf of bread or a bottle of milk and have to walk all the way to the far corner isn’t it? Yep, it’s done for a reason. By making you trudge past those endless rows of curry sauce, organic lettuce and frozen burgers supermarkets increase their sales. Shoppers get their heads turned and buy something else on a whim, so frankly they’ve no one else to blame but themselves.