Choosing to incorporate impulse merchandising into a retail environment can have a drastic impact on profits. In queue merchandising displays for instance, have been demonstrated to boost impulse purchases by 400% and overall profit margins by 30%. However, there are certain reasons behind why shoppers choose to make impulse purchases, and by understanding these reasons, you can make impulse merchandising one of the most lucrative aspects of your business.
Consumers are most likely to make impulse purchases when the store environment is attractive and comfortable. An unpleasant environment will encourage shoppers to leave the store as quickly as possible, resulting in not only lost impulse purchases but possibly lost planned purchases also.