Successful business marketing involves a combination of research, business statistics, analysis, and people. As a result, having and retaining business contacts in marketing represents the bread and butter of the profession.
Whether it be marketing for attorneys or marketing for toymakers, all business share two main goals in success:
- Hold onto existing customers to keep them coming back for more product or service.
- Continue to find new customers to generate growth and expansion as well as replacing those customers that eventually drift away.
The primary way to make this happen is through people. As a result, contacts are as good as gold when they represent existing or new business resources.