How Marketers Can Use QR Codes and QR Code Readers

How Marketers Can Use QR Codes and QR Code Readers

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If QR codes and QR code readers are new to you, now is the time to learn more about these great technologies! There are several apps available for free and for minimal cost to help you navigate the mystery.

QR codes, or quick response codes, seem to be all the rage these days with marketers trying to entice consumers to access additional information on their brands by revealing the data “hidden” behind the two-dimensional barcodes. You may have seen these unique codes in print advertisements, on in-store displays and at trade shows, but you may not have known what to do with them. It turns out that QR codes have been around since the 90’s in Japan.

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