Digital marketing has made is easier than ever before to establish a brand presence and further brand awareness. Get your marketing strategy right and you can even leverage online channels to create brand evangelists. Your best bet to boost your brand online is to work with a PR company and digital marketing specialist, failing that you can follow these eight top online branding tips.
1. Start with a website. In the online world all roads lead back to your website, which is where you provide all the essential information about what you do, who you are and how you can benefit consumers. It also needs to have calls to action so people know what you want them to do and are enticed to do it. Spend time and money developing your website because if it looks cheap and nasty and is not easy to use people will click close faster than you can say ‘bounce rate’.