Top 10 Promotional Items For Your Next Exhibition

Top 10 Promotional Items For Your Next ExhibitionHave you ever been to an exhibition and wondered why there are those stands which simply stand out and those that don’t? Or why you come away with certain business names or brands imprinted on your memory and why you just cant remember the name of that ever so important contact? Well it is more than likely to be your subconscious responding on many levels to brand images.

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Tips On Why People Impulse Buy and Making Impulse Merchandising Work For Your Store

Tips On Why People Impulse Buy and Making Impulse Merchandising Work For Your Store

Choosing to incorporate impulse merchandising into a retail environment can have a drastic impact on profits. In queue merchandising displays for instance, have been demonstrated to boost impulse purchases by 400% and overall profit margins by 30%. However, there are certain reasons behind why shoppers choose to make impulse purchases, and by understanding these reasons, you can make impulse merchandising one of the most lucrative aspects of your business.

Consumers are most likely to make impulse purchases when the store environment is attractive and comfortable. An unpleasant environment will encourage shoppers to leave the store as quickly as possible, resulting in not only lost impulse purchases but possibly lost planned purchases also.

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