A lot of business owners who are not on social media think that getting on Facebook or Twitter is a very complex and time-consuming task. On top of learning the technology used in each social media platform, they would have to interact with the customers and get involved in a lot of processes.
This is why many business owners still shy away from social media even if they understand that it would help them sell more and better market their products and services.
But is social media really that complex? We think that it is not. It is actually just very simple. When you think of social media, think of P.R.I.M.E.: Promotion, Response, Information, Measurement, and Engagement.