How Outsourcing Could Help Your E-Commerce Business Grow

OutsourcingThe Internet has created a new era of cottage industries. It’s easier than ever for an enterprising person to set up an online store, or to take advantage of an existing site such as Etsy or Ebay to sell their goods.

Most ecommerce websites stay small, serving a niche well, but never expanding beyond the owner’s spare room. For those sites that do take off however, there are many challenges to overcome. It’s easy enough to handle a couple of orders a day in your spare time, but what will you do when you’re taking dozens (or even hundreds) of orders? Where will you store those orders? How will you ship them? That’s where outsourcing comes in.

[Read more…]

5 Hot Tips to Make Your Marketing Stand Out

In a struggling economy, marketing your business is more important then ever. You have the products or services that consumers need, however if they do not know your there, you will find yourself out of business quickly. Having a strong marketing plan is essential to your business especially in today’s economy.

In order to draw in the customers and clients you need, it is important that your marketing efforts are noticed. Although marketing your products and services is not difficult, it is important that you follow certain guidelines. Here are 5 hot tips to make your marketing stand out.

  1. The old adage ‘you have to spend money to make money’ holds very true in Marketing, especially if you are a start up company. It is critical that you incorporate a major portion of your start up budget for marketing and advertising. This should be a major part of your business plan. Many start up business owners underestimate the importance of a strong
    marketing plan.
  2. Research how your competitors are marketing their business. Is it successful? If you read their marketing material does it hold your attention? That’s the point; you want to hold the attention of the reader from start to finish. Also research the need for your products and services.
  3. Determine if you need to hire an outside marketing rep. If your skills lie in areas other then marketing, it may benefit your company to hire a marketing firm. They have the knowledge and resources to get the word out about you.
  4. If you do not have the resources to hire a marketing firm, there are ways of getting your business noticed. Hand out business cards at events, post flyers on bulletin boards; you can even hire a few teenagers to place flyers on cars in mall parking lots. The whole point is to get your business noticed.
  5. Never underestimate the power of the web. The Internet is a portal to the world; using it to advertise your business will get your business a lot of exposure. Choose the right sites you want to advertise on very carefully, rather than just choosing only high traffic sites.

A strong marketing campaign will get your business the recognition it deserves. You will find that using the Internet, as an advertising tool will  bring in business from all over the world.



Related Posts Plugin for WordPress, Blogger...

SEO Powered By SEOPressor