Top 5 Facebook Strategies for Travel and Tourism Brands

If you like these Facebook strategies your brand will travel far!

Facebook StrategiesFacebook has become a tool that many businesses, including those in the travel industry, use to market to potential customers. Different types of companies in the travel industry, including airlines, hotels and car rental companies, often create Facebook pages because they hope to be able to sell their services to people using the social media website. Businesses in the travel industry cannot expect to attract Internet users by putting together lackluster Facebook pages that merely give information about their companies. To be successful at getting people to go to their pages, travel and tourism companies need to create pages that stand out and offer customers something, especially if they want people to keep coming back to their pages.

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8 Top Tips for Online Branding

Online Branding

Digital marketing has made is easier than ever before to establish a brand presence and further brand awareness. Get your marketing strategy right and you can even leverage online channels to create brand evangelists. Your best bet to boost your brand online is to work with a PR company and digital marketing specialist, failing that you can follow these eight top online branding tips.

1. Start with a website. In the online world all roads lead back to your website, which is where you provide all the essential information about what you do, who you are and how you can benefit consumers. It also needs to have calls to action so people know what you want them to do and are enticed to do it. Spend time and money developing your website because if it looks cheap and nasty and is not easy to use people will click close faster than you can say ‘bounce rate’.

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