These days we are just as likely to surf the web on a mobile device, such as a phone or tablet, as we are on our desktop pcs or laptops. So for businesses it would make sense to ensure their website can be seen on such devices. The problem is the way in which web pages are displayed in the mobile world differs to the way they do on a pc, which means businesses will need to look at creating websites capable of being displayed on mobile devices.
The ideal solution would be for every website to be scaleable to any device, and with some devices this does happen thanks to built-in web browsers, but not all and that means needing to look at designing a mobile site that can work on the majority if not all mobile devices. The way in which your website is delivered and the user experience is of key importance – usability applies as much with mobile websites as it does to standard web design. The way in which we interact with mobile devices is very different to the way in which we use a pc, the lack of a mouse being just one of the big differences. It should also be noted that mobile networks do not run at the same speeds as we are used to with broadband devices and that will have an impact on the length of time pages take to load.