5 Proven Strategies on How to Budget for Marketing

Want more leads, more customers and more revenue?

5 Proven Strategies on How to Budget for MarketingWhatever it is, the budget you put in place for your marketing for the year ahead will shape the results you achieve. Now is the ideal time to define your marketing approach and the budget that will support it. In a recent Toluna survey of businesses, 40% of businesses surveyed stated that they did not feel that their marketing budget met all their marketing needs.

In tougher times, the marketing budget is often the first thing that is cut. Yet it is commonly known that companies which consistently market themselves in a recession perform better than those that don’t. So:

  • How can companies budget better to create the results they want?
  • What can companies do to budget effectively for the year ahead?

5 Ways Marketers Trick You Into Buying Things You Don’t Need

How Marketers Trick You Into Buying Things Marketing is everywhere you look, almost literally. Regardless of whether you pay attention to it or not, in order to function in society you have to buy things, and chances are when you decide to do so you’ll encounter a professional marketer. Not all marketers are bad people – quite the contrary – but you have to know how to identify the legitimate, honest ones from the bad apples. Here are a few signs to look out for that might indicate you’re getting scammed into buying something you don’t actually need.

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Implementing Marketing Strategies to Develop a Hungry Online Audience

Implementing Marketing StrategiesIt wouldn’t be wrong to say that implementing marketing strategies is very important in our current dynamic world. Gone are the days when marketing was all about print ads, images, static pamphlets and a few television commercials. The concept has completely changed now and marketing is now interlinked with the internet. The ever changing technology continues to influence the business world and so marketing efforts need to change accordingly to adapt to the change. More and more businesses are going online to take full benefit from online marketing.

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7 Simple Marketing Strategies for your Business Success

7 Simple Marketing Strategies for your Business Success

If you are the owner of a small business, you probably don’t have much to spend on marketing. However, it is a fact that many small businesses fail to take advantage of the opportunities that exist for marketing their businesses in simple ways that cost nothing or little to implement.

There are several things you can do to take advantage of existing contact points with customers and prospects that will be beneficial in promoting your business, services and products. These methods include the following:

7 Simple Marketing Strategies

1. Business Cards

With very little money, you can make simple cards that promote your business. Interestingly, many businesses don’t use this great method of promoting their business, special offers or products. When ordering business cards, consider how you can utilize the space effectively. For instance, a business card should include the website address which one can use to access free information, resources, product demos and tools. You could also include a coupon in your business card as an incentive.

2. Invoices

Do you send out invoices electronically or in print? Invoices are ideal for promoting a brand, service or product. They also give you an opportunity to thank your customers and inform them about other things that you offer. An effective message for your invoice could be, “Thank you for doing business with us. For more information about our products, call……..”. This message can enhance awareness and get your customers attention.

3. Emails

Nothing in marketing is as effective as a list of customer emails. The customers who volunteer their email addresses are interested in hearing from you. Do your best to motivate customers to offer their email addresses. You could provide a small incentive such as a branded pen or free information. Once you build an email list, communicate with your customers regularly and seek more business from them. If customers are satisfied, they are likely to spread word about you, thus growing your customer base.

4. Thank you notes

When you make a sale, insert a brief thank you note offering your gratitude and desire to do long term business with the customer. You could also enclose your latest flier or catalog. This will go a long way in demonstrating your appreciation for your customer and expressing interest in establishing a long term relationship.

5. Online coupons or offers

When you are offering a particular product or service, you should have information concerning it on your site. In addition, offer your prospective customers an incentive. When visitors to your website take an interest in your service or product, offering an incentive can drive significant response rates. This is a strategy that I have used in my diet blog to promote Nutrisystem discounts and Medifast coupons.

6. Free samples

Giving free samples is a very effective marketing strategy. Even when you are offering a service, you could provide a way of prospective buyers to try out your service at no cost. This can lead to more trials and conversions.

7. Encourage referrals

Small businesses which take advantage of the power of referrals enjoy strong growth. When others suggest your services or products, it’s like having your own sales team. Referrals are powerful because the prospective customer is being urged to buy from an already existing associate, customer, influencer or expert.

How will these simple marketing strategies help your business success?

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The ability to sell comes naturally to everyone. If you have ever convinced a teacher to give you a different grade, gotten a date or talked some friends into doing what you want on a Friday night then you have sold something successfully. Getting to the top in the sales industry means translating that naturally ability into the products and customers that you encounter in your industry.

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