The following are strategies you can use to increase blog traffic.
1. Choose the right custom build or blog software
Choosing the right blog CMS is very important. You could opt to use a custom blog solution such as Blogger, WordPress or MovableType. However, building from scratch will allow you to be creative with formatting and functionality.
The best CMS is one that is easy for writers to use and incorporates features that enable the blog to thrive. Think about how you would want archiving, comments, categorization, user accounts and multiple feeds so as to narrow down your options.