It wouldn’t be wrong to say that implementing marketing strategies is very important in our current dynamic world. Gone are the days when marketing was all about print ads, images, static pamphlets and a few television commercials. The concept has completely changed now and marketing is now interlinked with the internet. The ever changing technology continues to influence the business world and so marketing efforts need to change accordingly to adapt to the change. More and more businesses are going online to take full benefit from online marketing.