They’ve been used for marketing purposes for as long as I can remember and, while the premise of a basic survey hasn’t changed much over the years, the internet has provided a speedy platform on which they can reach a vastly bigger audience. Which is better, old fashioned pen and paper or online pop ups? There are advantages and disadvantages to both, and neither will work efficiently if a basic outline isn’t put into place from the get go.
First off, whether you’re going online or door to door, the most important thing you need to determine is the purpose of your survey – what vital information are you trying to gather from it all? By identifying what information is crucial to your end result, you’ll better be able to identify what sort of people you want to collect your information from.