Wage a Successful Email Marketing Campaign War

Wage a Successful Email Marketing Campaign WarUse Email Marketing To Your Benefit

Unsolicited email, much like unsolicited calls have a far lower rate of success than permission based emails. Targeting permission based customers can result in higher return on investment and can help business owners build, grow and retain a lucrative customer base.

Email marketing, when used effectively can actually strengthen relationships with the customer and build loyalty. However, permission based email is becoming an increasingly popular market and as in-boxes are filled with an influx of email it is still essential to get your email noticed in the crowd. [Read more…]

How to Send Emails That People Will Read

Send Emails People Read

If you have a list of targeted leads or opt-ins, you want to make sure you don’t waste this valuable opportunity to get in touch with people who are interested in the products or services your company sells. However, regardless of how targeted your list is, you still have to make sure you send them emails that are going to pique their interest.

To get the best results from your list, here’s what you should do to ensure your emails are actually read:

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5 Steps to More Effective Email Marketing

Email Marketing

A recent email and online communication study found that 45% of respondents said their email load increased over the last year. The survey, conducted by the independent market research firm MarketTools and commissioned by Microsoft, also reported that 37% of respondents spend half their day reading or replying to work email.

Today’s business owners have a formidable email marketing challenge. How do you get subscribers to open your email, read it and then purchase your service or product? Here’s how.


Your database subscribers are a varied lot and their differences should be noted so you can better craft communications and offers to them. As the owner of an extreme sports company, your email to participants should be completely different from your email to event sponsors. Make sure you also record past response – including attendance, sales and refer-a-friend activity – to help inform your future marketing efforts.

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Are you Making these 7 Deadly Email Mistakes

Here’s what you need to do to avoid making making email mistakes!

Deadly Email Mistakes

MISTAKE #1: Your email messages are filled with spam-triggers and you’re blissfully unaware.

Even including one or two tiny “innocent” spam-triggers can make a huge difference between delivered emails and dumped emails. Blindly sending your email messages out without first checking the content for spam filters is a deadly mistake and money down the drain!

SOLUTION #1: Run your content through a professional content checker every single time!

Do this 100% of the time and you’ll dramatically increase your delivery rate. I also strongly suggest you send a test message to yourself first. Most good hosting companies provide a spam filter on your server. And, of course, start to familiarize yourself with the most common spam trigger words and phrases. For example, putting “FREE,” or any variation, in the subject line is a big no-no. Suggested content checker: http://www.lyris.com/resources/contentchecker

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