Increasing customer loyalty to the company should be the primary objective of any manager in today’s increasingly competitive environment.
Every company relies mainly on its fixed customers and endeavors to increase the number of such clients. Loyal customers are not customers of the company because there is nowhere else to buy the same or similar product or service, but because they are satisfied with the quality, the price of the product and the attitudes of traders aimed at satisfying their needs.
The main goal of customer loyalty programs is to retain customers that have shopped with the merchant once or several times. The main reason clients continue to come back is not the amount of discounts they get as much as the trust between the merchant and the customer.