Use Email Marketing To Your Benefit
Unsolicited email, much like unsolicited calls have a far lower rate of success than permission based emails. Targeting permission based customers can result in higher return on investment and can help business owners build, grow and retain a lucrative customer base.
Email marketing, when used effectively can actually strengthen relationships with the customer and build loyalty. However, permission based email is becoming an increasingly popular market and as in-boxes are filled with an influx of email it is still essential to get your email noticed in the crowd. [Read more…]