Market Research changes the tides in your favor
You have a business plan, but you are unable to predict how much demand your product or service will have and hence find yourself in a state of dilemma. If you back out, you will end up regretting it the rest of your life. If you go ahead, there is an imminent fear of you going bankrupt. The solution lies in market research.
Information is the prime driver of any business. It is futile to start or and even think about sustaining a business in the absence of reliable information. Businesses need information about their customers, an analysis on demand and supply and a clear perception of business trends, to be spot on with their decisions.