How to Create an Explosive Brand Image that Will Grow With Your Business

What does your brand image say about your business?

How to Create an Explosive Brand Image that Will Grow With Your Business

In today’s crowded business environment it’s no longer enough to market your business, you need to be actively “branding” as well. The question is, what is branding, and why is it so important?

Creating a brand for your business is a long, focused process and it doesn’t stop when your brand is recognizable. In fact, the best brands with the most longevity are constantly changing and evolving to suit the needs of the market. Building a brand image that will grow with your business is challenging, to say the least, but it can be done with a little creativity and a lot of pre-planning.

Below are several absolutely crucial steps in creating a brand that will last the life of your company, and maybe even longer (if you do it right!)

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Fixing Your Brand After a PR Disaster


How important is it to fix your brand after a PR disaster?

Fixing Your Brand After a Brand DisasterBuilding a brand is difficult, but fixing a brand after a PR disaster can be even harder. If your brand is thought of as being cheap, poor quality, or irresponsible, persuading people to give you a second chance can take a lot of work.  This is especially true now that social media makes it easy for one customer’s grievance (legitimate or not) to spread to hundreds, or thousands, of their online friends within minutes. [Read more…]

Top 10 Promotional Items For Your Next Exhibition

Top 10 Promotional Items For Your Next ExhibitionHave you ever been to an exhibition and wondered why there are those stands which simply stand out and those that don’t? Or why you come away with certain business names or brands imprinted on your memory and why you just cant remember the name of that ever so important contact? Well it is more than likely to be your subconscious responding on many levels to brand images.

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30 Inspiring Marketing Quotes from the Top Branding Experts

30 Inspiring Marketing Quotes from Top Blog GurusWith inbound marketing quickly gaining recognition as the most innovative and cost effective form of marketing for business, plenty of people have something to say on the subject. So we’ve carefully selected the best 30 quotes from the world’s greatest branding experts, marketing thinkers and creatives to save you time.

Here’s what the top branding gurus have to say on the subject:

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How to Give Your Business a Facelift

How to Give Your Business a FaceliftThere are times in a company’s lifeline where an overhaul of its look and image is needed. Whether it is to keep up with the times, try a new direction, or re-establish its current purpose, change may be a good thing. Before you decide if your company could use a change for the better, here are a few things to look at.

What to consider before changing the look of your company: 

The main function of a business is to make profits. Once you discover that your company is incurring losses, it is high time that you look for strategic plans to improve the organizational and structural set up of your company. There are a number of ways you can do this.

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8 Top Tips for Online Branding

Online Branding

Digital marketing has made is easier than ever before to establish a brand presence and further brand awareness. Get your marketing strategy right and you can even leverage online channels to create brand evangelists. Your best bet to boost your brand online is to work with a PR company and digital marketing specialist, failing that you can follow these eight top online branding tips.

1. Start with a website. In the online world all roads lead back to your website, which is where you provide all the essential information about what you do, who you are and how you can benefit consumers. It also needs to have calls to action so people know what you want them to do and are enticed to do it. Spend time and money developing your website because if it looks cheap and nasty and is not easy to use people will click close faster than you can say ‘bounce rate’.

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