SEO or search engine optimization can help a business or website attract the kind of attention that produces results. The basic goal of SEO is to achieve a higher ranking in search engines. Anchor text links, if used correctly, can give more meaning and relevance to your content. Links to unrelated sites can be somewhat helpful, but links to relevant websites make more sense in the long-run. The desired result is more traffic to your website, equating to more business, increased revenue and brand recognition
Links Should Reflect Content
Anchor text links are most effective when they reflect the content of your site. Text links should, ideally, take the visitor to highly related pages. This means that when someone is searching for something related to a topic on your website, your link will come up in the search results. For example, if you have a travel website and you are talking about ski vacations the words “ski vacations” should be made into an anchor text link. When people search for ski vacations, your link will come up in the SERP or search engine results page.