It seemed as if it was just yesterday where Google seemed to be the biggest PPC player on the market. Today, that isn’t the case with social media growing like a weed in your garden! Whether you’ve been advertising on Facebook for a year or so now or maybe you want to test it out for the first time, I wanted to give you some pointers that I have used to create the perfect Facebook ad.
#1 Know your audience – With the power of Facebook, you can narrow down your audience to the tee. If you want a 47 year old grandmother from Ohio only, you can get this. This is why it is so important to only show the ads to people that would be interested in your service.
#2 Split test your ads – When you’re prepared to write up some Facebook ads, like any other PPC platform, I would recommend that you create at least 5-10 ads. You’re going to want to rotate the pictures, the wording and more. By split testing, you will find something that works for you.
#3 Cheat – This sounds silly, but look at the ads that are showing up in your Facebook feed right now. What do you like about them? What don’t you like about them? There’s a good chance that these people are running these Facebook ads for a reason. While I don’t encourage you to click on the ads, I would just recommend you keep an eye on what shows up. A great place to see a load of ads is by following this link: http://www.facebook.com/ads/adboard/
#4 The picture is worth a 1,000 words – You’ve heard of this old saying before, right? The picture is everything when it comes down to a Facebook ad. Believe it or not, but I read something in the past that said that a close up of a person’s face works the best. While it may not work for you, it’s worth a shot in one of your ads!
#5 Timing is everything – Even though you can target your audience, you may find that your Facebook ads convert better at a certain time of the day. What you’re going to want to do is make sure that you keep a close eye on when these conversions are occurring. You may be surprised that a lot of them happen during a certain point of the day.
#6 Offer an incentive – Why the heck should I click your ad? I see thousands of advertisements during the day, and I barely want to click on any them. You’re going to want to give the person a reason to click your Facebook ad. Whether it’s a free coupon, a free item, or maybe a free membership, you’re going to want to something to get them to take action.
#7 Test with CPM – I have found that testing with CPM is the best because you’re going to pay per 1,000 impressions rather than clicks. This way, if you get a 1,000 clicks or nothing at all, you’re going to pay the same price. This is a great way to start off so that you don’t have to worry about your budget.
Tracking your Facebook ads are key, so make sure you have some sort of analytics package installed so that you know where your traffic is coming from, at what time, and if they are converting. The more you know, the better your campaign can become. Good luck!