If you have a list of targeted leads or opt-ins, you want to make sure you don’t waste this valuable opportunity to get in touch with people who are interested in the products or services your company sells. However, regardless of how targeted your list is, you still have to make sure you send them emails that are going to pique their interest.
To get the best results from your list, here’s what you should do to ensure your emails are actually read:
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Stick to Plain Text: Although HTML can work great for newsletters, you don’t want to bombard new leads with an email that may be difficult for them to read on a mobile device. Instead, stick with plain text to ensure they can read and focus on what’s important: your message.
Use a Friendly Email Address: If someone gets an email from an address that looks like a robot or an unpersonalized department of a big company, they are far less likely to read it than if it comes from an actual person.
Instead of turning off recipients by trying to be too formal, take advantage of the fact that people prefer receiving emails from other people. By sending it from your name, you can create a sense of trust before your email is even opened.
Use a Brief But Targeted Subject Line: If you’ve looked through your spam folder recently, you’ve probably noticed a lot of capital letters and exclamations marks. Instead of bombarding your recipients with this type of subject line, be natural.
While good subject lines come in many forms, the key is thinking of a brief but interesting way to give your recipients an idea about what your email actually contains.
Keep Your Message Short: When you’re sending subscribers a newsletter, it’s fine to have a long message. Because you’re sending informational content, the recipients will be interested and patient about reading it.
However, when you’re trying to connect with a lead for the first time, you don’t want to overload them with too much information. Depending on who you’re emailing, that person is already going to have dozens or even hundreds of other emails in their inbox. By keeping your email brief and to the point, you will ensure that they don’t suddenly panic and hit delete when they see the length of your email.
Provide a Reason to Respond: Since these are leads you’re contacting, your goal should be to establish a relationship with them. In order to do this, they need to start communicating with you.
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A common mistake people make is sending an email and then not giving the recipient a course of action. Instead of leaving your email open ended, give the recipient one clear action to take. In this case, that’s likely going to be ending your email with a question that you ask them to answer.
What other effective tips do you have for ensuring sent emails get read?
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