When talking about their business, most solo-preneurs make the mistake of describing exactly what they do, in boring detail. “My company has been in business for X number of years and we use the newest technology systems. We use a complicated series of… blah blah blah.” Many coaches and consultants talk about coaching ad nauseam, “What is coaching, are you coachable, what is your coachability index, who is the coach, blah blah blah”.
I know, because I did it too in the beginning and it didn’t work.
Hate to say this, but… SO WHAT! Nobody cares! When I hear someone talk to their prospects this way, it sends up a big red flag for me: these people don’t really KNOW what they DO for clients and they’re losing potential clients every time they open their mouths and every time someone reads their materials! The problem is that they’re clearly not connected enough to their client base to see what real benefits they bring their clients. (more…)
About the Author: Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System , the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your FREE Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.
I'm John Komatsoulis the founder of Learn About LLC. If your looking to grow your business with Social Media Marketing, Video Marketing, SEO or Mobile Marketing, you've come to the right place. Call me today at 570-460-8003 or you can request a free 60 minute call at 
