How To Use Banners To Market Your Business Online

Banner Marketing

Banner marketing is still a great way to promote a business online. Basically, banner advertising involves a person creating a block of advertisement promoting his business, and placing it on someone else’s blog or website. It’s the equivalent of the display ads seen in newspapers and magazines. When someone visiting the third party site clicks on the banner, he is immediately transferred to the promoted website.

In the early days of the internet, banner advertising was huge. It was a very effective way to promote a person’s website or business. The conversion rates were fantastic and banners were being plastered everywhere. However, like most things online that work, people overused it. The problem is that when everyone is doing the same thing, the effectiveness of it goes way down.

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Launching a Website Based On Keywords

Launching A Website

Many of us have great ideas for websites – the only thing these days, is that Google has become such a huge part of the Internet, that it has literally almost become the Internet.

In fact, in the eyes of many, this has been the case for quite some time now. And since Google controls the flow of dollars on the Internet in a lot of ways, the art of picking a website has become quite different.

Extensive Keyword Research Equals Dollars

More and more people are complaining about the fact that all of the good domain names are taken up (this is especially true in the local business niche i.e. city/service keyword phrase), and this has a lot to do with launching a website based on keyword phrases.

 

Even though this is the case for many of the more generic types of keyword phrases out there, you have to remember, that in the world we live in today, new keyword phrases are constantly being literally invented as new products, companies, ideas, trends, and software arise into the market.

The “Tutorial” Route

One cool thing about the Internet is that new software is developed everyday – software that could range from 101 million different things. Software that helps run a paper mill, software that musicians use to create music, and software that internet marketers use to help scale up their campaigns.

With that in mind, know that there is a huge market for people that need to know how to use this software.

Side Note: It doesn’t have to be software – that is just the niche I am most affiliated with since I am deeply immersed into the Internet marketing world.

Adding the word “tutorial” to some type of keyword phrase (pending that keyword phrase needs tutorials) is a great way to research different markets. You may find that there is a whole world of opportunity out there with virtually no competition. The good thing about these kinds of keyword phrases is that domain names are still highly available.

When thinking about what type of tutorial website will work, keep these main points in mind:

  • Does it provide somebody with a career? In other words, is it the main reason that somebody’s job even exists?
  • Is it something that people spend thousands of dollars learning?
  • Is it something that you can easily make a video for? Videos are huge on the nline world and are one of the best ways to create content.
  • Is the product the authority on the niche and will it be around for a while? Basically, how long will your tutorials be relevant?
  • What is the search market like in terms of volume and consistency?
  • What type of person and/or how many people are you going to need to take on to help create these videos yourself? If you cannot create the tutorials yourself, how will you team up with some that can?

One thing that will be very important with these types of websites is the customer service. You are going to have people visiting your site with all different kinds and types of problems, some of which may not be able to be answered by your tutorials. You will need to set up a system to where you are able to answer questions at a very high turnaround rate. This will help you have repeat visitors as well as help spread your website like wildfire through word of mouth.

A Couple More Points

One of the best things about running a tutorial site is that the SEO (search engine optimization) for it will be so easy. You won’t have to spend too much money on things like white label link building services or other off-site SEO tactics. You’re going to be able to gain natural links very easily, as you are going to be running a web site that is doing nothing but providing absolute value for the web – and for that particular search market.

Another great thing about tutorial web sites is that there is so many different ways to make money with them. Basically any Internet marketing scheme, whether it has to do with affiliate programs, Google AdSense, private advertising, and even monthly subscriptions can be done on these types of web sites. Your choices and opportunities are virtually endless!

Your competition will not be as high as it is with other Internet ventures – especially ones that have to do with the Affiliate marketing niche. This is because tutorial web sites can be a little bit tougher to put together (in some people’s eyes). The fact however, is that you will spend more time trying to market your affiliate site, then you will putting together a great quality site that will market itself! It is a self fully prophecy.

You can decide to code the website yourself or hire a programmer to do it for you. If you are already immersed in Internet marketing, I strongly suggest coding it yourself. The process will give you new and innovative ideas that will open up different parts of your brain that you never even knew were there. You will also be able to save a lot of money, not only in the short run with the initial development of the website but in the long run as well. This is because you will be able to solve any problem that your web site might run into – saving you the time and money it takes to hire somebody to fix a problem or improve the site quality from the backend so that you don’t have to take part in tons of credit card applications.

Conclusion:

These points being said, it all comes down to the keyword phrases and the demand for tutorials on the proposed subject. You will have to do extensive research if you do not already have a couple ideas in mind. Otherwise start in a niche that you are very familiar with, or perhaps one that a family member is very familiar with. If the search market is there, then there is 101 million different ways to turn that traffic into dollars! With a little bit of hard work, collaboration, and “know-how” you can be on your way to launching your first tutorial website in no time!

Launching a website is easy now that you read this post, do you agree?

 

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Have You Selected The Wrong Keywords?

Have You Selected The Wrong Keywords?I always think that keyword research is probably the most important element of any SEO project. You might think that you could point to other areas that are just as critical, but my feeling has always been that SEO is never truly successful unless the keyword research is carried out correctly.

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Writing a Good SEO Article: 4 Tips

It’s not easy to write a good SEO article, or is it?

Good SEO Article

If you are trying to increase traffic to your website the best (and only) way to attract the most search engine algorithms is through the use of search engine optimized (or SEO) articles. However, the ins and outs of SEO can be as tough to learn as a foreign language for a lot of people.

Here, I will review four important tips to keep in mind as you begin to build the articles and backlinks that you need to your website.

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7 Must-Have Content Sharing Tools to Rev up Your Online Business

Content sharing tools make content syndication quick and simple

7 Must-Have Content Sharing Tools to Rev up Your Online Business

The internet continues to revolutionize the way people communicate, particularly the way businesses share content for marketing purposes. While social networking sites like Facebook and YouTube have made it easier to spread information on the Internet, there are tons of other content sharing tools that take sharing several notches higher.

By combining good content, active presence on social networks, and a generous helping of inbound links, you have at your disposal a potent formula for high visibility and search engine ranking.  These fool-proof elements translate to targeted traffic and quality sales and leads.

Here are seven of the most well loved content sharing and syndication tools that you can use to rev up your web presence:

1.  Tribe Pro. 

This is a content syndication program that lets sharing of content on the web to be on auto pilot.  Users can post their content on as many sites as possible with the help of other ‘Tribe’ members. Members help create a buzz for each other to boost traffic and opt-ins, as well as targeted leads.

2. AddThis. 

This powerful tool allows web marketers, publishers and bloggers to spread their content in cyberspace. All they had to do is include an HTML or JavaScript codes in their websites so visitors can bookmark their posts and share these via social networks. Very user-friendly because it’s fast and easy to install, AddThis is also free.

3. SYNND.

This content sharing tool syndicates your content to hundreds of members across the globe by automating your inbound traffic, links and viral elements.  You can spread your blog posts virally through SYNND by having members bookmark, comment on, and rate them.

4. Posterous. 

This is a versatile blogging platform that lets users post links, videos, photos, documents and audio files in customized formats on the web via email. Posterous automates posting on social media, and comes with a Google Analytics program that gives you insight into your shared content. Just email your content to (your user name).posterous.com, and Posterous will reformat your content and syndicate it to your preferred blogs and social media.

5. OnlyWire. 

Allows website owners and bloggers to automate content sharing on over 40 popular social networks. With OnlyWire, you can easily reach millions of users across the web and boost your Google search ranking.

6. Bloggers.com.

Another must-have tool for bloggers, Bloggers.com features commentaries, event descriptions, graphics and videos. Each blogger’s profile is highlighted by the type of content he shares. Bloggers are encouraged to share details about themselves, photos, as well as blog links. Creators/authors of all types of blogs (photoblog, vlog, MP3 blog, artlog, etc.) are welcome to share their content to other members.

7. Tumblr. 

A relative newbie to the content sharing market, Tumblr is another must-have blogging platform. Bloggers can post text, links, videos or images, and audio via the short-form blog called ‘tumblelog’. Members can “follow” each other, or “like” and “reblog” posts from other users.

These are seven of the most popular content sharing tools and syndication platforms that your business should not do without. With these tools, anyone serious about cultivating a robust presence on the web can increase his or her visibility, following, and profits exponentially.

Which of these content sharing tools have you used?

Join the discussion by leaving a comment below and please spread the word by sharing this post with your friends.

 

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How to Direct Traffic to Your Web Site through Search Engine Optimization

How to Direct Traffic to Your Web Site through Search Engine OptimizationWaiting for your turn to cross a road after a traffic jam can indeed be very stressful. However, there is a kind of traffic that gives web site owners something to be happy about. This is what they call web site traffic, wherein the success of the business usually depends on the number of hits or visitors that the web site generates every single day.

To be able to accomplish this, it is critical to determine effective search engine optimization strategies to direct traffic to your web site.

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SEM (Search Engine Marketing): What Is It?

SEM is a lot more than just installing keywords into an article.

SEM (Search Engine Marketing): What Is It?

It is the process by which a website gains traffic through its online visibility. The higher your visibility the more traffic you are likely to receive.

SEM is like a catchall phrase that includes everything you do to get your website noticed online. Two of the most important aspects of SEM marketing are gaining traffic from free advertising mediums.  The other of course is paying for traffic. The number of web sites increased very rapidly in the world in the 90′s this is when search engines were developed to help browsers find what they were looking for. Of course each search engine has a business model that helps them to stay in business. They make money by doing this.  If they didn’t they would not be around.

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