The Art Of Growing Your Customer Base (For Free)

The Art of Growing Your Customer BaseWhat follows are tips and tricks that will help you grow your customer base, gathered through years of experience and talking to customers.

When you’re a business owner, you never know when the next opportunity will present itself. Whether you’re a contractor, photographer or a real estate agent your livelihood depends on those opportunities, so you need to be familiar with every tool & tactic out there.

I’m a small business owner.

Most of my friends are small business owners as well.

I guess it’s something in the water. :)

No idea how this happened.

We talk a lot about how to increase our revenues, how to develop  customers, how to improve  the business relationship with our customers a little better.

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5 Proven Strategies on How to Budget for Marketing

Want more leads, more customers and more revenue?

5 Proven Strategies on How to Budget for MarketingWhatever it is, the budget you put in place for your marketing for the year ahead will shape the results you achieve. Now is the ideal time to define your marketing approach and the budget that will support it. In a recent Toluna survey of businesses, 40% of businesses surveyed stated that they did not feel that their marketing budget met all their marketing needs.

In tougher times, the marketing budget is often the first thing that is cut. Yet it is commonly known that companies which consistently market themselves in a recession perform better than those that don’t. So:

  • How can companies budget better to create the results they want?
  • What can companies do to budget effectively for the year ahead?

30 Inspiring Marketing Quotes from the Top Branding Experts

30 Inspiring Marketing Quotes from Top Blog GurusWith inbound marketing quickly gaining recognition as the most innovative and cost effective form of marketing for business, plenty of people have something to say on the subject. So we’ve carefully selected the best 30 quotes from the world’s greatest branding experts, marketing thinkers and creatives to save you time.

Here’s what the top branding gurus have to say on the subject:

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Five No Fail Tricks to Engage Your Readers

5 Tricks to Engage Your Readers

Content is the most important aspect of your website, your blog, your articles and your white papers. If you are creating something that requires other people to read it, the content is what will garner attention, what will provide information and what will engage your readers. You can have a fancy website, you can even have pretty fonts and colors and images, but if your content is sub par, you’ll have all these fancy things without any readers.

When you engage your readers, they will be more interested in what you have to say. They will take away more information from your content, and they will be more inclined to become avid readers by either revisiting your website or blog or signing up for a newsletter or other content updates.

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The Golden Rules of Successful Business Networking

Successful Business Networking

 

 

Some people just have the habit of giving their business card to anyone they meet in a social gathering. This is not among the most prudent practices. The fact is that you should give your business card to someone only when you have a conversation with the person and that person will be interested to follow up.

Here are some important tips to improve your business networking: [Read more…]

Why Keeping All Your Contacts is Important for Successful Business Marketing

Successful Business MarketingSuccessful business marketing involves a combination of research, business statistics, analysis, and people. As a result, having and retaining business contacts in marketing represents the bread and butter of the profession.

Whether it be marketing for attorneys or marketing for toymakers, all business share two main goals in success:

  • Hold onto existing customers to keep them coming back for more product or service.
  • Continue to find new customers to generate growth and expansion as well as replacing those customers that eventually drift away.

The primary way to make this happen is through people. As a result, contacts are as good as gold when they represent existing or new business resources.

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How to Grow Your Business through Relationship Marketing

Relationship MarketingGrowing your business through relationship marketing is not only simple it can save you money. To keep your current customers it costs about 10% of the cost that it would cost you to acquire new ones. Relationship marketing is smart because when you create the like, know and trust factor you create customers who want to stick around. It gives you the competitive advantage over your competition.

The relationship is not only enhanced but its life period is increased by using relationship marketing. The customer realizes the value of relationship and they are drawn closer. Relationship marketing not only focuses on attracting customers to your products and services but also how to retain customers.

Want to know how to use relationship marketing in your business? Here are 3 easy strategies you can use to grow your business through relationship marketing.

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