Ebook Publishing | How To Write, Publish and Sell Your Own Lucrative eBook

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How eBook Publishing Can Make You Famous

An electronic or ebook isn’t a new concept. What is new is the availability of affordable portable devices to read books in digital format such as Kindle and Nook. While not likely to eliminate hardbacks and paperbacks anytime soon, ebooks do present a unique opportunity to aspiring authors looking to get published. Retailers from Barnes & Noble to Amazon have embraced the concept, mainly due to the emergence of a growing number of readers looking for more convenient ways to read or for a better way to hide their copy of “Fifty Shades of Grey.”

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The Limitations with SMS Marketing and How to Fix Them

SMS MarketingText message marketing or SMS (Short Message Service) marketing is an incredibly powerful promotional tool that has yet to reach its full potential. SMS marketing is at its infancy now and is experiencing phenomenal growth.

However, with anything that is as promising as text message marketing, there are always some kinks that need to be worked through.

Instead of calling these kinks “problems,” we’re going to look at them as “limitations.” The distinction is critical because SMS marketing is still evolving.

In the meantime, however, here are some surefire solutions to battle some of the more serious limitations with SMS marketing.

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4 Apps That Will Boost Your Business Productivity

Boost Your Business Productivity

If you are looking to boost your business productivity, then you need the right mobile apps on your phone or cellular device. As business continues to become more mobile, it becomes more important for business professionals to learn how to use their mobile devices to their advantage.

There are approximately 7 billion cellular phones in the world with a about 310 million of those phones being in the United States. If you want to boost your business productivity and remain competitive in an increasingly busy world, you will need to have apps on your phone that allow you to conduct business as though you were in the office.

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From Design To Hosting: Creating A Mobile Friendly Website

Mobile Web Hosting

These days we are just as likely to surf the web on a mobile device, such as a phone or tablet, as we are on our desktop pcs or laptops. So for businesses it would make sense to ensure their website can be seen on such devices.  The problem is the way in which web pages are displayed in the mobile world differs to the way they do on a pc, which means businesses will need to look at creating websites capable of being displayed on mobile devices.

The ideal solution would be for every website to be scaleable to any device, and with some devices this does happen thanks to built-in web browsers, but not all and that means needing to look at designing a mobile site that can work on the majority if not all mobile devices.  The way in which your website is delivered and the user experience is of key importance – usability applies as much with mobile websites as it does to standard web design.  The way in which we interact with mobile devices is very different to the way in which we use a pc, the lack of a mouse being just one of the big differences.  It should also be noted that mobile networks do not run at the same speeds as we are used to with broadband devices and that will have an impact on the length of time pages take to load.

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The Rise of The Mobile Office – How Businesses Utilise The Freedom of Technology

Mobile Office

The Mobile Office & The Cloud

With the increase in popularity of powerful mobile devices such as smart phones and the emerging tablet market, it would not be a surprise to hear that the mobile way of life is influencing all walks of business life. Whilst this is true in some respects with more and more different industries utilising mobile devices for a variety of different purposes, the actual concept of taking the office outside is certainly not a revolutionary idea. From outsourcing bulk production to developing client and business relationships, many businesses have had to take their work beyond the reach of their office. However the development of technologies such as smartphones and mobile internet has made working away from the office as seamless as working in the office. The real revolution is the adoption of this frame of mind by not just larger businesses but SMEs and start-ups who utilise tools to help them bring their office with them where ever they lay their laptop. We take a look at how modern tech makes working outside the office as natural as working in the office.

1)      Mobile Internet

The concept of mobile internet (from a mobile phone point of view) has been around since the early WAP based browsers. However the concept of a truly mobile internet that was not constrained by data bandwidth and speed only really came with the advent of the 3rd generation of mobile telecommunications in 2003. 3G provided consumers and business with mobile broadband speeds that are comparable to some home broadband speeds. Whilst mobile broadband is unlikely to be as fast as a fixed direct line what 3G did was demonstrate the potential of a mobile office. The implementation of 3G in mobile devices such as the Blackberry and the iPhone really developed the concept of a mobile office in regards to communication. Synced email accounts meant that important contacts and colleagues could be updated or contacted with ease. Smartphones were also equipped with (stripped down) versions of integral office productivity applications such as calendars, word document creations and even spreadsheet management. Laptops traditionally tied to fixed line internet connections also benefited from 3G broadband dongals giving users the power of a laptop with the convenience of a wired network from any location. Again this freedom meant that a business could operate in multiple locations fairly easily (even on the move).

2)      The cloud and the world of virtual connections

The freedom of mobile internet also developed alongside another important concept of the tech world and consequently on the world of many smaller (and quite large) businesses. Cloud based technology utilises the internet by making programs and documents accessible from any location rather than dependent on a local server or specific to a computer. The applications of cloud based computing are pretty limitless. Think about having access to your office from anywhere and potentially any internet device – that’s the cloud.

As previously mentioned the cloud way of thinking is changing the way businesses approach software. The movement of software into the cloud means that hardware requirements can be as minimal as simply requiring an internet connection. As such hardware costs can be significantly reduced simply by moving to cloud based software. But what type of software? Well anything from CRM software (think salesforce.com) that manages customer calls to office based software (think google docs) that allows you to create presentations, spreadsheets and word documents.  In fact many cloud based solutions are also accessible via smart phone devices giving businesses the opportunity to access important information and edit said information with ease. In addition to saving money on buying licenses and hardware it has the added benefit of truly allowing businesses to work from any location with access to the internet.

Of course the concept of being able to access work information from anywhere isn’t necessarily a new concept. Virtual private networks (VPNs) have been in use for the awhile (as early as the 90s) as a way for business to remove the reliance of wired connections. This allows remote offices (and remote users) to dial into the office network over a secure connection. However with the introduction of the cloud and the concept of remote servers becoming more mainstream, the ability to develop VPNs has also become more widespread. In essence cloud based software and offsite cloud based data storage also represents a form of VPN – a virtualised environment in which the user can access information from anywhere.

VPNs and cloud based solutions to storage and software really enable businesses to operate in nearly any environment and are thus essential to those businesses looking to give employees flexibility in regards to work environments.

3)      An Office Away From The Office

Finally whilst anyone can effectively work in a whole host of environments thanks to the liberation of the internet, there are still considerations that should be taken when working away from the office for any extended amount of time. General office space recommendations suggest that an employee in a permanent dwelling requires 175-250 square feet. Unfortunately whilst a coffee shop might seem convenient, a lack of working space means that continuous work in this environment is likely to lead to problems. Of course the main benefit of a central office is the fact that businesses own space and thus can utilise work environments providing consistent work conditions. Unfortunately for a growing number of small businesses this might not be entirely possible. Corporate office space can be expensive for start-ups and new small businesses, especially to businesses that rely on travelling to meet new prospective clients or are a requirement of the business. Fortunately there are fairly inexpensive solutions to compliment the mobile office – one of which is flexible office space and meeting rooms. Many hotels and conference venue properties offer inexpensive meeting rooms facilities that can cater for a wide range of uses – from large scale company meetings or away days to intimate project development meetings. Similarly external meeting rooms have all the facilities (printing, fax, internet, refreshments etc) that are extremely useful to businesses. They can be booked out ahead of time or at fairly short notice making them extremely flexible in terms of availability. In fact some properties even offer membership schemes offering work space for reduced rates but with the added benefit of being able to book rooms at various other associated properties. Again this ability to move around different venues can be integral to businesses that are constantly on the move.

Businesses have the freedom to become completely free of a rigid company owned office space and location by using technologies such as the cloud and utilising flexible work environments such as external meeting rooms. This gives them the opportunity to take more of a creative approach to business by enabling people, even in smaller businesses, to work from any location whilst staying in contact with colleagues and staying in sync with the business.

Creating a mobile office is important to business growth, are you using the cloud to grow your business?

 

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Image Credit – Mobile Office

How Marketers Can Use QR Codes and QR Code Readers

QR Code Readers

Scan Me

If QR codes and QR code readers are new to you, now is the time to learn more about these great technologies! There are several apps available for free and for minimal cost to help you navigate the mystery.

QR codes, or quick response codes, seem to be all the rage these days with marketers trying to entice consumers to access additional information on their brands by revealing the data “hidden” behind the two-dimensional barcodes. You may have seen these unique codes in print advertisements, on in-store displays and at trade shows, but you may not have known what to do with them. It turns out that QR codes have been around since the 90’s in Japan.

“QR code readers and mobile smartphone’s make print-ad marketing fun again” – John Komatsoulis

Tarara Winery in Leesburg, Va. recently started using QR codes on their wine labels. This definitely seems like a practical application. Say you’re out to dinner and you want to remember the wine that you’re enjoying. It’s tacky to sneak the bottle out in your handbag, so snap a photo with your QR code reader and access it the next time you’re at your local wine purveyor.

There also seems to be an increase in marketers using QR codes in print ads, particularly in magazines. The readers can simply access the QR code readers on their phones and automatically be linked to additional data that couldn’t be included in the print ad. Marketers can track how many people are accessing the additional information and which links they are clicking on by using some basic analytics.

Business cards are a third area where one might need a QR code reader. Consider this: most business cards are only three inches wide. What if you could include access to your entire resume or a company profile by including a small QR code on one side of the business card? Sounds pretty great, doesn’t it?

QR code reader i-nigma seems to have just the right amount of functionality mixed with ease of use. When you launch the app, it activates the camera functionality required to capture the QR code. There are red outlines on the screen that show you where the QR code needs to be lined up. Don’t worry, though, because the reader doesn’t require that the QR code be zoomed in to fit the box and it can be a little off-center. Once the QR code is recognized, the app launches the super-secret content and allows you to click on any links.

There are several QR code readers available.

If you’re using an iPhone, simply type in QR code in the search field of iTunes. Two QR code readers that have been recommended by Twitter friends are RedLaser (free), which also scans regular barcodes, and Optiscan ($1.99).

Are you using QR codes for marketing? Do you have a favorite QR code reader?

Please share your thoughts below or by emailing me at amanda.haddaway@gmail.com

 

Image Credit – QR Code Readers



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5 Best Business Apps For iPhone Users

Best Business AppsWe know there’s no shortage of “essential” iPhone apps out there and it’s all too easy to bog your phone down with task managers and to-do apps that frankly, end up simply taking up space. Yet there are plenty of apps out there well worth price and space you’re giving up.

Freelancers, small business owners, retailers and sales people should heed the call: you need these apps for staying ahead of the curve and on the move. Here are the five top apps for transcribing, selling, accounting and all things business.

The 5 Best Business Apps

 

5. Jott

The Jott isn’t your average voice recording app. You’ll love the vintage looking reel-to-reel graphic that pops up on screen, but function really meets fashion with this one. Jott is great for recording voice notes and will even transcribe those notes to text so you’ll have a written record to either archive or email notes to your cohorts. Jott also makes t easy to categorize and group your recordings. This is the app to have when inspiration strikes, wherever you happen to be.

4. QuickBooks Online

The QuickBooks Online iPhone app allows users to connect with the online accounting software from anywhere. This app will let you track invoices, check bank and credit card balances and store contact information for clients. You can even view profit and loss reports with this one. QuickBooks Online is well worth the price and space. What most users really love about this app is its super-sleek UI, which is prime material for showing off to friends and business associates, but the ease and functionality will have you just as hooked on the features as you are on the looks.

3. Square

If you’re in retail, particularly of the mobile variety, you can’t do without Square. This app allows users to take credit card payments and Square will even mail you a swiper to plug right into your phone. It’s like having a cash register in your pocket, assuming most of your customers don’t actually pay with cash, which is a pretty safe bet. This app will also help out with the accounting side and deposit funds right into your bank account every day.

2. Pocket Punchclock

This app is a godsend to anyone who works on a freelance or contract basis. Pocket Punchclock will track the amount of time you spend on any given task and create timesheets so you know exactly how much to bill every client. This app will record exact time and even track your GPS location to help you bill for mileage. This is the only app for multitasking freelancers who find themselves darting all over town to meet with clients. If you are charging by the hour for services, this is one app that won’t just eat up memory.

1. Salesforce

Salesforce.com has a beautifully presented and easy-to-use iPhone app that will collect customer and sales data. Accounts, leads and opportunities are all tracked and ready to view in color-coded graph form that will impress any current or potential client. The newest version has all the presentation bells and whistles, but also supports more content, such as sales literature. This one comes in a “lite” version and the full-service blow-your-mind version of this one is available to anyone with an Unlimited Edition or Mobile license from Salesforce.

What do you think are the best business apps on the iphone?

Leave your comment below.

 

Image Credit – Best Business Apps



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