Wage a Successful Email Marketing Campaign War

Wage a Successful Email Marketing Campaign WarUse Email Marketing To Your Benefit

Unsolicited email, much like unsolicited calls have a far lower rate of success than permission based emails. Targeting permission based customers can result in higher return on investment and can help business owners build, grow and retain a lucrative customer base.

Email marketing, when used effectively can actually strengthen relationships with the customer and build loyalty. However, permission based email is becoming an increasingly popular market and as in-boxes are filled with an influx of email it is still essential to get your email noticed in the crowd. [Read more…]

Awesome Blog Posts Vol. 3 | Amy Porterfield, List Building & Facebook Marketing

Awesome Blog Posts Vol. 3 | Amy Porterfield, List Building & Facebook MarketingWant to know the secret to making list building easier?

The easy answer is to read through and apply the list building strategies outlined in this awesome blog post.

Of course it never seams to be quite that easy, right?

Continue reading and I’ll share with you some essential strategies that you can use immediately to start seeing an increase in your subscriber base.

Why should you focus on list building?

[Read more…]

Top 10 Blog Posts of 2012 to Learn About Marketing Your Business

Top Ten Blog Posts of 2012 to Learn About MarketingWant to learn about the top business & marketing strategies of 2012?

This weeks blog post and also the last one for the year will help you learn about various business strategies like Backlinking, Blogging, Branding, Email Marketing, Networking, Leadership and Social Media.

It’s a lot to take in in one visit, so make sure you bookmark this page, it will definitely come in handy as you start 2013.

Here we go, here are the 10 Blog Posts of 2012 to learn about business and marketing.

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9 Email Marketing Tips to Turn Your Keyboard into an ATM Machine

9 Email Marketing Tips to Turn Your Keyboard into an ATM MachineWhether you are growing a brick and motor business or an online business you should have a database of your clients and prospects contact details. In online marketing, we say your list is your asset. Once you build a list you can turn it in to cash on demand. There are many marketers who do this,  while the remaining 95% are wondering how you do it. [Read more…]

How to Send Emails That People Will Read

Send Emails People Read

If you have a list of targeted leads or opt-ins, you want to make sure you don’t waste this valuable opportunity to get in touch with people who are interested in the products or services your company sells. However, regardless of how targeted your list is, you still have to make sure you send them emails that are going to pique their interest.

To get the best results from your list, here’s what you should do to ensure your emails are actually read:

[Read more…]

5 Steps to More Effective Email Marketing

Email Marketing

A recent email and online communication study found that 45% of respondents said their email load increased over the last year. The survey, conducted by the independent market research firm MarketTools and commissioned by Microsoft, also reported that 37% of respondents spend half their day reading or replying to work email.

Today’s business owners have a formidable email marketing challenge. How do you get subscribers to open your email, read it and then purchase your service or product? Here’s how.

SEGMENT YOUR DATABASE

Your database subscribers are a varied lot and their differences should be noted so you can better craft communications and offers to them. As the owner of an extreme sports company, your email to participants should be completely different from your email to event sponsors. Make sure you also record past response – including attendance, sales and refer-a-friend activity – to help inform your future marketing efforts.

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Email Newsletter Open Rates

Think you know the best day and time to send your email newsletter? Ever wonder if your fellow email marketers are all sending at the same time you do?Convinced your open rate is too low (or amazingly high)?

Some recent statistics pulled from all AWeber users may help you answer these questions:

What Kind of Open Rates Are People Getting?

If you’re sending HTML emails, you probably use your open rate to help gauge your success.

Even though it’s not a perfect measure of whether people are actually opening and reading your emails, it’s useful as a relative measure:

  • If it goes up over a short period of time, more people are probably reading
  • If it falls over a short period of time, it’s almost certain fewer people are reading.

Plus, all other things being equal, it can give you some motivation (if your open rates are lower than other senders’) or satisfaction (if your rates are higher).

So, here goes…

Average Open Rate Last Month: 13.6%

When Is/Was The Best Day To Send?
You’ll often hear (at least, I often hear) that Tuesday is the optimal day to send,because on Monday people are catching up from the weekend, and that on Tuesday morning you’ll have their undivided attention before they jump into their work for the upcoming week.

Do the numbers back up that theory? Let’s see.

The breakdown of open rates by day of the week:

Monday 13.67%
Tuesday 13.21%
Wednesday 14.07%
Thursday 14.52%
Friday 13.25%
Saturday 12.09%
Sunday 13.26%

Last month, Tuesday was actually the second-worst day to send, at least if you’remeasuring by open rates.

(While we’re breaking assumptions, I should point out this, too: the hour of the day that got the best open rate was not 8-9AM, or 9-10AM, but in fact 2-3PM Eastern Time – email newsletters sent during that hour last month enjoyed a 19.1% open rate.)

Does This Mean I Should Switch My Campaigns To Thursdays?

In a word: No.

Don’t break with your readers’ expectations just to try to follow the latest day of the week stats. You might actually reduce your open rate by doing so. In both March and February, Thursday newsletters got the 3rd-worst opens vs. the rest of the week.

I hesitated a little to publish these stats, because I’m concerned that people might flock to sending their newsletters at the day or time that happened to get the best results lately.

Please, don’t drastically change your sending times/days just because you see that the average last month, or any month, happened to be higher on a different day or time.

Yes, you might eventually be able to shift your sending schedule, or split test some broadcasts, but if you up and move everything, you may throw off subscribers who are used to hearing from you at the usual time.

“It’s So Busy, Nobody Goes There Anymore”

To get at the other reason for not shifting your sending based on these stats, let’s paraphrase Yogi Berra (see above).

If everyone switches their sending schedule to send on say, Thursday, then recipients will start getting a ton of email that day, and start paying less attention to each individual email.

One possible reason for Thursday’s success last month may be that it wasn’t as popular as say, Tuesday or Wednesday for sending email:

Percentage of Newsletters Sent by Day

Monday 16.0%
Tuesday 17.7%
Wednesday 16.9%
Thursday 16.6%
Friday 15.2%
Saturday 8.8%
Sunday 8.8%

Those higher-volume days mean more emails in readers’ inboxes, which might contribute to reduced open rates. Following that reasoning, some people may look at the low weekend volume (more email newsletters were sent on Tuesdays than on Saturdays and Sundays combined) and see an opportunity to get their audiences’ undivided attention.

My main point in showing these is to point out that our assumptions about what works are often quite wrong, and that you ultimately have to test for yourself to see what best suits your audience.

Some Inspiration… And Some Help

Are you getting better open rates than this?

If so, GREAT! Give yourself a pat on the back…

…but don’t get complacent. Open rates aren’t the be-all, end-all of email metrics.They don’t guarantee that people are reading your emails, only that they have images turned on and that they probably saw your email for at least a moment.

Plus, there’s always room for improvement, right?

Some ideas that can help you raise your open rates:

  • Ask people to add you to their address books. Some email programs will display images from senders who are in the recipient’s contact list.
  • If you are putting pictures in your emails, use the ALT text for those images to pique readers’ interest in what the picture is, so that they enable images. Or, just directly ask readers to turn on images!
  • Add a picture of yourself to your emails, near/next to your signature. People like seeing your smiling face, and if they see it in one of your emails, they may be more likely to turn on images to see it again later.

Are you Making these 7 Deadly Email Mistakes

Here’s what you need to do to avoid making making email mistakes!

Deadly Email Mistakes

MISTAKE #1: Your email messages are filled with spam-triggers and you’re blissfully unaware.

Even including one or two tiny “innocent” spam-triggers can make a huge difference between delivered emails and dumped emails. Blindly sending your email messages out without first checking the content for spam filters is a deadly mistake and money down the drain!

SOLUTION #1: Run your content through a professional content checker every single time!

Do this 100% of the time and you’ll dramatically increase your delivery rate. I also strongly suggest you send a test message to yourself first. Most good hosting companies provide a spam filter on your server. And, of course, start to familiarize yourself with the most common spam trigger words and phrases. For example, putting “FREE,” or any variation, in the subject line is a big no-no. Suggested content checker: http://www.lyris.com/resources/contentchecker

[Read more…]

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