Top 10 Blog Posts of 2012 to Learn About Marketing Your Business

Top Ten Blog Posts of 2012 to Learn About MarketingWant to learn about the top business & marketing strategies of 2012?

This weeks blog post and also the last one for the year will help you learn about various business strategies like Backlinking, Blogging, Branding, Email Marketing, Networking, Leadership and Social Media.

It’s a lot to take in in one visit, so make sure you bookmark this page, it will definitely come in handy as you start 2013.

Here we go, here are the 10 Blog Posts of 2012 to learn about business and marketing.

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Fixing Your Brand After a PR Disaster


How important is it to fix your brand after a PR disaster?

Fixing Your Brand After a Brand DisasterBuilding a brand is difficult, but fixing a brand after a PR disaster can be even harder. If your brand is thought of as being cheap, poor quality, or irresponsible, persuading people to give you a second chance can take a lot of work.  This is especially true now that social media makes it easy for one customer’s grievance (legitimate or not) to spread to hundreds, or thousands, of their online friends within minutes. [Read more…]

A/B Split Testing for Dummies

A/B Split Testing For DummiesA/B split testing is like that magical spark between two people who have fallen for each other – irrevocably, but this time it’s an abstract object that turns first-time visitors into lifelong customers of a web business. With A/B testing, it’s all about the results. It doesn’t matter if it was love at first sight between your website and its visitor or maybe it’s something that developed over time. What matters is that the final outcome remains the same, and you’re able to achieve your objective through A/B testing.

Use A/B Split Testing When It’s Time for Change

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5 Proven Strategies on How to Budget for Marketing

Want more leads, more customers and more revenue?

5 Proven Strategies on How to Budget for MarketingWhatever it is, the budget you put in place for your marketing for the year ahead will shape the results you achieve. Now is the ideal time to define your marketing approach and the budget that will support it. In a recent Toluna survey of businesses, 40% of businesses surveyed stated that they did not feel that their marketing budget met all their marketing needs.

In tougher times, the marketing budget is often the first thing that is cut. Yet it is commonly known that companies which consistently market themselves in a recession perform better than those that don’t. So:

  • How can companies budget better to create the results they want?
  • What can companies do to budget effectively for the year ahead?

6 Biggest Small Business Social Media Time Wasters

Social Media Time WastersSocial media sites like Facebook and Twitter offer a wealth of opportunities to businesses that are willing to take advantage of them. Yet, they also present a significant danger; if your social media strategy isn’t well-defined and efficient, you can spin your wheels trying to make headway in the social media space.

Accordingly, there are some specific types of activities that offer very little return on a huge time investment in social media. Here are some of the biggest social media time wasters you’re likely to encounter: [Read more…]

How Market Research is Relevant For Business: Market Survey Tips

Market Research changes the tides in your favor

Market Research for BusinessYou have a business plan, but you are unable to predict how much demand your product or service will have and hence find yourself in a state of dilemma. If you back out, you will end up regretting it the rest of your life. If you go ahead, there is an imminent fear of you going bankrupt. The solution lies in market research.

Information is the prime driver of any business. It is futile to start or and even think about sustaining a business in the absence of reliable information. Businesses need information about their customers, an analysis on demand and supply and a clear perception of business trends, to be spot on with their decisions.

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Why Business Is Like A Massive Game Of Monopoly

Why Business is Like a Game of MonopolyI’ve been running a business for the past 3 years. We do a bunch of stuff in my business, from things as diverse as delivering digital risk analysis and strategic planning, right through to helping people build a new bathroom. We work with some of Australia’s most well-known brands on their digital strategies, and on the other side of the coin we’ve been involved with more than 200 bathroom renovation projects in the last 3 months.

Yeah yeah, OK, maybe you’re asking what’s the point? Well the point is that I’m swimming around chest deep in this business stuff, so I guess I’ve become reasonably familiar with how it works. I also love it. I love waking up in the morning and knowing that I have a day full of challenges ahead of me. A day full of challenges that I can choose to tackle in any way I desire. I’ve always marvelled at the amount of enjoyment I get out of business, and on many occasions I’ve remarked to friends that I think running a business is like a massive game of monopoly. I’m not talking about moving little figurines around a square board obviously, but rather something a little more layered. Here’s a few of the ways that I can paint the similarity.

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4 Marketing Tips to Capture Your Business Moments With Instagram and Gain a New League of Customers

4 Tips to Capture Your Business Moments With Instagram MarketingThere is no denying that Instagram is in the spotlight at the moment. After Facebook recently purchased the popular photo sharing application for a whopping $1 billion earlier last month, Instagram recently released a new version for Android users and it made another milestone when it reached its 50 million user mark just last week. It has also been reported that the photo sharing service is continuously amassing 5 million users each week. These are clear indications how powerful Instagram is and with the free application constantly finding ways to improve its services, it can be expected that the number will continue to grow.

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Ebook Publishing | How To Write, Publish and Sell Your Own Lucrative eBook

Ebook publishing can you make you famous, want to know how?

How eBook Publishing Can Make You Famous

An electronic or ebook isn’t a new concept. What is new is the availability of affordable portable devices to read books in digital format such as Kindle and Nook. While not likely to eliminate hardbacks and paperbacks anytime soon, ebooks do present a unique opportunity to aspiring authors looking to get published. Retailers from Barnes & Noble to Amazon have embraced the concept, mainly due to the emergence of a growing number of readers looking for more convenient ways to read or for a better way to hide their copy of “Fifty Shades of Grey.”

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What Small Business Owners Can Learn from Shark Tank

What You Can Learn from Shark Tank

Shark Tank is a show on ABC where real life entrepreneurs and small business owners get to pitch their ideas to a panel of wealthy “sharks” and try to get them to invest. Just the exposure of the show alone is enough to make every small business owner want to get a shot with the sharks. Not all small business owners are that lucky, though, so they’ll have to settle for just taking away some of the show’s most important lessons.

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