5 Steps to More Effective Email Marketing

Email Marketing

A recent email and online communication study found that 45% of respondents said their email load increased over the last year. The survey, conducted by the independent market research firm MarketTools and commissioned by Microsoft, also reported that 37% of respondents spend half their day reading or replying to work email.

Today’s business owners have a formidable email marketing challenge. How do you get subscribers to open your email, read it and then purchase your service or product? Here’s how.

SEGMENT YOUR DATABASE

Your database subscribers are a varied lot and their differences should be noted so you can better craft communications and offers to them. As the owner of an extreme sports company, your email to participants should be completely different from your email to event sponsors. Make sure you also record past response – including attendance, sales and refer-a-friend activity – to help inform your future marketing efforts.

[Read more…]

SEO Powered By SEOPressor