If your business is to thrive… and your website to do its job… you must know what your target market wants. But you can’t stop there. You must also know how you can help them in a way that no other can.You must know your target market’s greatest fears and most cherished desires. And you must know what sets your solution apart from the solutions offered by others.
Of course, this doesn’t mean you have to offer something that is totally different. Think of fast-food burger joints McDonald’s, Burger King and Jack in the Box. They all offer hamburgers, so why would you choose to go to one over the other? Location is not always the answer. Maybe you prefer the fries one offers over the other. Maybe it’s the special sauce they slather on the burger. Maybe it’s the personality of the mascot. These (and other things) are what make each burger joint unique and different. (more…)
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