You are sitting there with a blank word screen in front of you fingers at the ready but nothing comes to your head. You sit back with writer’s block wondering how you’re going to start your blog. If you are new to this then these tips will help you get started.
1 – How Do You Decide What to Write About?
This is the million dollar question and is on every bloggers mind. I am of the opinion you should blog about subjects you are passionate and knowledgeable about because it means you will never run out of topic material and won’t get bored. You also need to ask yourself whether are you in it to make money or do you just want to do it as a hobby. This will determine whether you are prepared to work on other aspects behind the scenes of your blog, such as building a list and developing products and services.
2 – Make Sure You Always Stay on Topic
Don’t go off in 1000 different directions when writing a blog because your readers will get confused and leave. A blogtends to work better when it is based around one particular topic. Of course, the occasional post can be “off topic” but generally speaking, unless you want to write the next ‘wiki’, keep it simple and to the point. If you are in a niche it is acceptable to blog about, review or offer other products as long as they are relevant. For example if you are in health and fitness, blogging about widescreen TVs is unlikely to earn you any affiliate commissions.
3 – Be Informative and Interesting
As a golden rule make sure what you have on your blog is interesting and gives something to the readers. If there is good content then they will come back again and again to read your latest posts. They may also recommend your blog to their friends and share your content through Facebook and Twitter. Do not write long, boring, in-depth essays, keep the content light and break up in-depth information into bite-sized chunks, such as lists or multi-part posts. This will make the content on your blog a much easier read and as long as your visitors are getting something out of it they will be a regular.
4 – Make Sure Your Information is Current
While some subject material you blog about will remain evergreen, it is likely you will need to ensure a lot of what you post is current. This means you must research the information you use and be selective when recycling old articles as you may need to reference some new content to keep it relevant. For example, if you are talking about internet marketing techniques and you research an article that was written five years ago, it is likely you will need to add new information to some of the core principles discussed before publishing.
5 – Make Sure You Post Regularly
Trying to post new content at regular intervals is important to maintaining repeats visitors. Your readers will come to expect new content and if you do not deliver, they will lose interest in you and find other blogs to read.
Take these tips and implement them into your own blogging strategy and you will be able to grow a genuine authority blog in your chosen niche.
Do you need help getting your blog started? Leave your questions below…