If you want to drive traffic to your e-commerce store, you have to be visible on the search engines. And if you want to be visible on the search engines, you have to focus on quality content. Publishing useful, informative, properly optimized content is the best way to show the search engines that you’re an authority – and that you need to be front and center in their search results.
OK, so that makes sense.
But, how exactly do you do it?
Follow these 4 tips:
1. Make your product descriptions different
Let’s face it – most of the content on e-commerce store websites comes in the form of product descriptions. Make sure yours aren’t just copied and pasted right from the manufacturer. After all, those same descriptions can wind up on hundreds of different e-commerce websites! You don’t want your website to wind up in the supplemental index because it’s chock full of carbon-copy content.
Instead, use your manufacturers’ product descriptions as a guide, and rewrite them. That way, you can include all the information your customers need – without having the same exact thing as everyone else.
If you have an integrated CMS, easy with products like VirtueMart which is an ecommerce add on to the Joomla CMS, then you can easily add lots of extra content about how to use products, guides, etc.
2. Add more content
The search engines like it when pages have at least 300-500 words on them – as long as it’s informative content. If the product descriptions you have seem a little thin, add to them. After all, you should know enough about your products to go into more detail about them!
And, your customers will like the extra content, too. After all, a product description that’s only a few sentences long doesn’t really give them an accurate picture of what the product is all about. If you want people to hit the buy button, you need to let them know exactly what they can expect when your product arrives.
3. Start a blog
The search engines love blogs, because it means that sites are routinely being updated with fresh content. And, the more the search engines love your site, the higher you are going to rank – which means the more people that are going to visit your site.
Plus, a blog is a great way to let people know more about your brand. And, if people know that it’s going to be updated on a regular basis, it can turn into a go-to source for information – and even give you repeat business!
4. Incorporate your on-site content into your off-site marketing strategy
Promote your content, so that the entire world can see it! Start up a Facebook page or a Twitter page that shows off your latest additions. That way, your content will pop up right in people’s newsfeeds.
Are you creating quality content for your website? Leave a comment below..
About the Author: Kirsty LaVier is editor for Shopping Cart Reviews, the leading shopping cart software information website.
I'm John Komatsoulis the founder of Learn About LLC. If your looking to grow your business with Social Media Marketing, Video Marketing, SEO or Mobile Marketing, you've come to the right place. Call me today at 570-460-8003 or you can request a free 60 minute call at 
Hi KirstyThis is my first visit to your blog and I am Super Impressed! I don’t have an ecommerce store. However that doesn’t mean your “very smart list” isn’t something to think about. I suppose, eventually it all loops around. For example, I have a blog, and I can develop an ecommerce store at any point if I prefer. I can easily adopt these tips to marketers out there with their own domain blogs. 1) Make your product descriptions different or make your posts different. 2) Add more content or add more content to your posts 3) Start a blog or that one doesn’t pertain if you already have one. 4) Incorporate your onsite content into your offsite marketing strategy can pertain to whatever a marketer may be promoting. One other quick note, I was talking to an expert in Search Engine Optimization (SEO) and he told me that if cut and paste is used, the search engines hate that and will shove your page down the line. It amazes me how many people just steal content and think that will get them anywhere. I like good, meaty content like this article. It’s worth my time. Thanks!
cool, I know VirtualMart and Joomla. Sometimes it run dry to do a new post daily though
I did have some site that autopliot content before. RSS that’s it. but to write fresh, it is kinda hard to not to use a spinner to do it.. And then if i have spinner, i need to coherently with the them of the blog. Headache ><
Hi Kirsty,
I don’t have an e-commerce store but I think I will pretty soon. Your tips are great. Content is the most important thing if you want to run an internet business. And I’m talking about frequent content and, as you said, enough to make search engines (and website visitors) happy.
Also, integrating Facebook and Twitter is a must nowadays.
Thanks,
George